When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your new address will start trickling into other online databases and directories – sometimes, without you even knowing it. To Google, it now looks like you have two business addresses — for the same business. Continue reading Has Your Business Moved? Why You Need to Update Your Business Data Now
The Cold Hard Truth of How to Build a B2B Audience
Building an audience for B2B isn’t easy.
In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.
Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!
But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?
Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience
Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now
Local search ranking matters to businesses with a local customer base. But searches for ‘…near me’ aren’t just about location. They’re also about time and need. Increasingly, searches that contain this search term are from prospects with purchase intent, who have passed the evaluation stage and are looking for the best local option so they can go there and buy. If that sounds like something you should be optimizing for, do we have a blog post for you. Continue reading Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now
Judicious, Inc. 1000 Challenge Receipts
Backstory: The Judicious, Inc. 1,000 Tree Challenge
To make things a bit neater, we moved all our receipts from One Tree Planted to this page:
Judicious, Inc. Receipts
Here’s proof of our first batch of 250 trees!
Here’s the next batch! 500 trees! (says 100 but the QTY is 5)
…And 300 more!
We hit our goal of 1,000 trees. We actually went a little past it and hit 1,050 trees!
Rise Vision Receipt
Rise Vision donated 1,000 trees!
Get Social Currency’s Receipt
Big thanks to Get Social Currency for chipping in!
Khuram Shah’s Receipt
Out of nowhere Mr. Khuram Shah donated. Thank you sir!
Jason Caldwell’s Receipt
Big thanks to long-time ally of Judicious, Inc. Jason Caldwell!
Ben Sardella’s Receipt
Thank you Ben :).
DRE Defense Lawyer Receipt
Jillian Irvin’s Receipt
Alesia Jackson’s Receipt
Alesia Jackson dedicated her donation to her mother:
This donation is in memory of my beloved mother Peggy Boatright. May these trees be a living legacy and remembrance of her because she always worked to make the world a better place.
What Do I Need in My Privacy Policy in 2021?
You’ve just built your website. You need a privacy policy. But there are new laws about digital privacy, and new practices too. Google is getting rid of third-party cookies, GDPR is in force, and the CCPA might affect you too. Continue reading What Do I Need in My Privacy Policy in 2021?
What to Expect From Search Engine Optimization (SEO)
This post is for our prospective clients so that they can get a clear perspective on what our search engine optimization (SEO) service entails, how it works and how to think about it. Continue reading What to Expect From Search Engine Optimization (SEO)
An Interview with Shelma Kasanti – The Superhero Business Coach
We recently interviewed Shelma Kasanti – a superhero business coach. Her results are extraordinary. She focuses on training other coaches on how to improve their business, but her philosophy will help any business owner. Be sure to bookmark this page! Continue reading An Interview with Shelma Kasanti – The Superhero Business Coach
The Judicious, Inc. 1,000 Tree Challenge
By Sean Work, Founder of Judicious, Inc.
Last night my side gate wasn’t latched and it kept banging around in the wind. I hate getting out of bed in the middle of the night to go close the gate. It’s a rude awakening, to say the least. No choice, though. I know if I don’t go out and close it, it’s going to keep me up all night. Continue reading The Judicious, Inc. 1,000 Tree Challenge
3 Simple Steps to Maximize Your Networking Event Efforts
It’s far too easy to waste years of one’s life going to business networking events and not get anything out of it.
Maybe you connect with someone once in a while and do a phone call.
But for a lot of people, most of the business networking they do doesn’t provide any substantial return.
In this post, we’re going to provide you with 3 simple steps to turn business networking into a machine for greatness. This will help you with your online and in-person business networking efforts (regardless of pandemics!). Continue reading 3 Simple Steps to Maximize Your Networking Event Efforts
The Accidental Expert – Seven Keys to Authoritative Content
Ten years ago, my first published content ultimately became my first important lesson on the value of writing with authority. A simple “best practices” article for a trade magazine led to a phone invitation from the plant manager of a farm equipment company. He asked if I could meet with him to discuss the article, and I agreed to make the 87-mile trek. Continue reading The Accidental Expert – Seven Keys to Authoritative Content
The Flywheel Sales & Marketing Model
The flywheel sales and marketing model was introduced as an antithesis to the traditional sales and marketing funnel model. The two have major league differences. The main difference between the two includes how the customers are treated. The “old-school” funnel model places the customer as an afterthought of any marketing strategy and really only focuses on new customer acquisition. Continue reading The Flywheel Sales & Marketing Model
What Does Top of the Funnel Mean?
Marketing can be modeled in lead-nurturing stages, including awareness creation, interest, and consideration all the way to the purchase phase. Throughout the process, marketers must be in constant contact with their leads to keep them interested and engaged. When doing this, the ultimate goal is to take the leads to the bottom of the funnel (where the lead becomes a paying customer). In this model, marketers must remain committed to effective top of the funnel marketing strategies to keep the funnel flowing. Continue reading What Does Top of the Funnel Mean?
How to Make Your Business Battle Ready – an Interview With Anthony Campo
I had the pleasure of discussing several key insights of small business ownership with Anthony Campo, Leadership and Organizational Development Consultant at Battle Ready Business. Campo believes in exploring all the elements involved in building a successful, Battle Ready Business. Those elements encompass Sales, Marketing, Leadership, Finance and Personal Development. On his Be Battle Ready podcast, he does the interviewing. We traded places for this blog. Continue reading How to Make Your Business Battle Ready – an Interview With Anthony Campo
What Is a Do-It-Yourself Website Builder?
Are you wanting to build a decent website on your own? With the right DIY website builder, it will be a breeze.
Whether you’re a business owner, writer, painter, singer, or consultant, you can build your site without coding. Thanks to these DIY platforms, technological barriers can’t keep you from going online anymore.
Remember – it takes about 0.05 seconds for a visitor to form an opinion about your website. So even if you’re a newbie, you must use something decent. That’s where DIY website builders save the day.
However, getting the best DIY website builder can be confusing and tricky. In this guide, you’ll learn the A-to-Z of DIY website builders. Continue reading What Is a Do-It-Yourself Website Builder?
What’s the Best Marketing You Can Do During COVID?
Answer: content marketing.
We sincerely hope you appreciate that we didn’t drag you through 1,200 words to give you this answer :).
In case you’re interested in why this is, let’s get into it.. Continue reading What’s the Best Marketing You Can Do During COVID?
Will Search Engine Optimization Make My Phone Ring?
“Will my phone ring?”
“No, that’s not what we do.”
Recently, we had a buddy of ours look into our search engine optimization service. And he asked a really great question:
“How do I justify spending money on your service, I don’t see what kind of results I’ll be getting out of this”.
Continue reading Will Search Engine Optimization Make My Phone Ring?
How To Accept Credit Card Payments When You Are in a High Risk Industry
We interviewed Matt Zertuche of Paymintz recently to ask him about how non-traditional industries can accept credit card and crypto payments. As the world changes, new ways of collecting payments from customers are adapting and we were incredibly interested in knowing more about this topic. Continue reading How To Accept Credit Card Payments When You Are in a High Risk Industry
Interview With Web Designer Kim Earp: Common Questions Small Business Owners Have About Websites – With Answers!
Why do small business owners and professionals need a website? For example, why not get by with a Facebook page?
We live in a digital age where a website serves as your digital storefront. More and more business are being discovered online it is important to make sure your business is professionally represented online. Continue reading Interview With Web Designer Kim Earp: Common Questions Small Business Owners Have About Websites – With Answers!
7 Surprising Reasons Why You Might Not Want to Be Found on Google
Everybody and their cat want to be on the first page of Google, right?
Well, maybe not everybody (or every cat).
Believe it or not, some businesses don’t need to be found on Google. Not all businesses rely on Google for their customers. Instead, they might get their customers through word of mouth, local media, or industry connections.
Having your business easily found on Google will undoubtedly bring you lots of traffic and attention. But with this comes certain downsides you might not have anticipated. Continue reading 7 Surprising Reasons Why You Might Not Want to Be Found on Google
Is Your WordPress Website Broken?
WordPress is a great balance of freedom and control — not as restrictive as some ‘build a beautiful website’ platforms, it still doesn’t require coding skill or IT chops. And whether you’re hiring a developer or doing it yourself, you can get a good-looking, functional website that brings in actual customers without breaking the bank or tearing out all your hair.
Until it quits working. Continue reading Is Your WordPress Website Broken?