Category: Content Marketing

Ten years ago, my first published content ultimately became my first important lesson on the value of writing with authority. A simple “best practices” article for a trade magazine led to a phone invitation from the plant manager of a farm equipment company. He asked if I could meet with him to discuss the article, and I agreed to make the 87-mile trek. Continue reading The Accidental Expert – Seven Keys to Authoritative Content

Answer: content marketing.

We sincerely hope you appreciate that we didn’t drag you through 1,200 words to give you this answer :).

In case you’re interested in why this is, let’s get into it.. Continue reading What’s the Best Marketing You Can Do During COVID?

A great keynote presentation is a great blend of intriguing storytelling and tech savviness. Realizing that an engaging keynote presentation that holds your audience spellbound from the first slide to the last slide certainly exceeds just having charismatic speaking skills.

There are some insider techniques for achieving amazing keynote presentations. With these techniques you can capture the attention of your audience, keep them listening and have them focused on your entire presentation. Let’s look at some of these techniques in greater detail. Continue reading A Guide To Creating Amazing Keynote Presentations