Author: Sean Work

The Cold Hard Truth of How to Build a B2B Audience

Building an audience for B2B isn’t easy.

In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.

Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!

But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?

Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience

Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now

Local search ranking matters to businesses with a local customer base. But searches for ‘…near me’ aren’t just about location. They’re also about time and need. Increasingly, searches that contain this search term are from prospects with purchase intent, who have passed the evaluation stage and are looking for the best local option so they can go there and buy. If that sounds like something you should be optimizing for, do we have a blog post for you. Continue reading Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now

Judicious, Inc. 1000 Challenge Receipts

Backstory: The Judicious, Inc. 1,000 Tree Challenge

To make things a bit neater, we moved all our receipts from One Tree Planted to this page:

Judicious, Inc. Receipts

Here’s proof of our first batch of 250 trees!

first receipt

first batch of trees proof

Here’s the next batch! 500 trees! (says 100 but the QTY is 5)

one tree planted second donation 2021

…And 300 more!

300 tree donated to One Tree Planted

We hit our goal of 1,000 trees. We actually went a little past it and hit 1,050 trees!

Rise Vision Receipt

Rise Vision donated 1,000 trees!

1000 tree donation rise vision

Get Social Currency’s Receipt

Big thanks to Get Social Currency for chipping in!

Khuram Shah’s Receipt

Out of nowhere Mr. Khuram Shah donated. Thank you sir!

Jason Caldwell’s Receipt

Big thanks to long-time ally of Judicious, Inc. Jason Caldwell!

jason caldwell receipt

Ben Sardella’s Receipt

Thank you Ben :).

DRE Defense Lawyer Receipt

Jillian Irvin’s Receipt

Alesia Jackson’s Receipt

Alesia Jackson dedicated her donation to her mother:

This donation is in memory of my beloved mother Peggy Boatright. May these trees be a living legacy and remembrance of her because she always worked to make the world a better place.