Is Your WordPress Website Broken?

WordPress is a great balance of freedom and control — not as restrictive as some ‘build a beautiful website’ platforms, it still doesn’t require coding skill or IT chops. And whether you’re hiring a developer or doing it yourself, you can get a good-looking, functional website that brings in actual customers without breaking the bank or tearing out all your hair.

Until it quits working. Continue reading Is Your WordPress Website Broken?

Are You Making These 5 Mistakes with Your Website Language?

There is a lot to think about when creating or redesigning a website. Some businesses get seduced by all the latest bells and whistles. They want sliders here and videos popping up there.

SEO, keywords and splashy landing pages with bright images get lots of attention and are important elements of your web content sales strategy. But, what they sometimes fail to value is the use of clear, concise language with the power to reach an audience.

If you are about to create or rewrite your business web content, or will be working with a content strategist, here are some common mistakes businesses can avoid: Continue reading Are You Making These 5 Mistakes with Your Website Language?

How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.

To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.

All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.

What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?

In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues