There is a lot to think about when creating or redesigning a website. Some businesses get seduced by all the latest bells and whistles. They want sliders here and videos popping up there.
SEO, keywords and splashy landing pages with bright images get lots of attention and are important elements of your web content sales strategy. But, what they sometimes fail to value is the use of clear, concise language with the power to reach an audience.
If you are about to create or rewrite your business web content, or will be working with a content strategist, here are some common mistakes businesses can avoid: Continue reading Are You Making These 5 Mistakes with Your Website Language?
Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.
To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.
All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.
What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?
In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues
Knowing HTML is really useful when you’re creating blog posts and web pages. It’s the only true way to work out those formatting kinks that nearly all content management systems will throw at you. Additionally, it’s also important to know because it can help you make web content that’s more accessible for people with disabilities.
In this post, we’re going to create a cheat sheet so you know how to correctly format the HTML of your posts and get rid of some annoying things CMSs like to do (like unnecessary spaces and line breaks!). Continue reading A Handy HTML Cheat Sheet for Your Typical Content Management System
When you get to the Google home page, you’re faced with an uber-simple interface and yet on the other side is a virtual library that has indexed trillions of webpages. There are so many interesting things we can learn about both the home page and the search results themselves.
Let’s first take a look at how the Google home page has evolved over the years. Here is a sampling of screenshots from 1998 – to today – of the Google home page. Continue reading The History of the Google Home Page (1998 – 2019) & What It Means For Your Business Today