Get A Free Business Blog Audit! Learn How To Get Your Blog Working For Your Business ASAP.

Business blogs are probably one of the most under-utilized assets for most companies. They usually serves as an afterthought, as “something else we should have on the website.” But when used and nurtured correctly, a business blog can be the highest ROI in your sales and marketing arsenal. Continue reading Get A Free Business Blog Audit! Learn How To Get Your Blog Working For Your Business ASAP.

Why You Shouldn’t Hire “Rock Stars”

I’ve heard it said plenty of times: “We need a rockstar”.

Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.

And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”