Author: Sean Work

We recently interviewed Darren Tow of FASTSIGNS of Orange to learn about some of his business signage tips. Signage is one of those things that you don’t want to rush into it without thinking things through. Well-executed signage can do wonders for your business. Continue reading Essential Business Signage Tips: Do’s & Don’ts You Need to Know with Darren Tow

I spoke to a prospect a while back and this person made a shocking statement. I can’t remember the exact words but it was something to the effect of:

“People still use websites?” or “Websites are still a thing?”

And for a brief moment, a shooting emotion of fear entered my body and the thought occurred to me, “Whoa, what if this person is right? What if I’m just old school and outdated now?” 😱

But logic and truth finally took back control of my brain and I realized that’s the furthest thing from the truth.

Some people think a popular social media account is all you need to run a successful business. And there’s some truth to that. A good social media following can get some people far. But for most businesses, you can’t and shouldn’t rely on a social media account as the lifeblood of your entire digital presence.

Let’s unravel this. Continue reading Are Websites Still a Thing & Are They Important for Business?

For many businesses, networking is hands down the most cost-effective activity for generating customers. For these businesses, networking will be the highest return on investment, and generate the highest quality leads and referrals.

The catch is it takes time to develop a solid network. But if you plan on being in business for a while, start networking ASAP!

In this guide, we’re going to write our hearts out on how to do this effectively and try to cover every possible detail we can think of. Please save this guide and share it with your friends and of course, your networking buddies! Continue reading Small Business Networking 101

To roll out really kick-arse marketing you need an engaged audience: A group or list of people who want to listen to what you have to say.

For many businesses, this is the hardest piece of their marketing puzzle. If they focus on this part and solve it, the rest is pretty easy. Continue reading The Most Important Marketing Question: What Does Your Audience Want To Hear?

If you’re starting an email list, you probably want something free.

And considering there are dozens of email marketing platforms out there, it can be quite daunting to figure out which one to go with.

So, we tried to tackle this ourselves. We went through every single email marketing platform to see who offered the free plan that gives you the most contacts / subscribers and the most emails you can send at a time. It’s feeling like MailJet might be the winner here. Who do you like? Continue reading FREEMAIL – Free Email Marketing Platforms

We recently asked Jahnavi Ray a few questions about demand generation and how to do it well. Read her responses below. Continue reading How Do You Build a Demand Generation Engine? An Interview With Jahnavi Ray

Building an audience for B2B isn’t easy.

In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.

Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!

But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?

Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience