How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk

I had the pleasure of working with Tadeusz (Tad for short) at Crazy Egg. He operated the Twitter and Facebook profiles back in 2017. During that period I was shown a different world of social media management that unveiled the true potential of what thoughtful social media practices can do for a brand. Continue reading How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk

Who the Heck Did I Buy My Domain Name From?

Sometimes, you’ll buy a domain name and you’ll totally forget what company you bought it from. Or you’ll purchase it in some roundabout way through another service that just happens to package a domain name with their offer. For whatever reason, busy business owners do lose access to domain names they’ve bought.

This is a fairly common problem and it happened to a client of ours. We’re going to talk about how to solve this problem and other ways to work around it. Continue reading Who the Heck Did I Buy My Domain Name From?

Why No-One Clicks On Your Search Ads (and how to fix that!)

“It’s only a few hundred words so it shouldn’t take you long”.

That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.

To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)

“FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

Free as in no cost?

Free as in freedom?

Free as in no value?

The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?