Are Websites Still a Thing & Are They Important for Business?

I spoke to a prospect a while back and this person made a shocking statement. I can’t remember the exact words but it was something to the effect of:

“People still use websites?” or “Websites are still a thing?”

And for a brief moment, a shooting emotion of fear entered my body and the thought occurred to me, “Whoa, what if this person is right? What if I’m just old school and outdated now?” 😱

But logic and truth finally took back control of my brain and I realized that’s the furthest thing from the truth.

Some people think a popular social media account is all you need to run a successful business. And there’s some truth to that. A good social media following can get some people far. But for most businesses, you can’t and shouldn’t rely on a social media account as the lifeblood of your entire digital presence.

Let’s unravel this. Continue reading Are Websites Still a Thing & Are They Important for Business?

How to Give Your Employees Better Benefits While Lowering Costs

Today we are interviewing Josh Miller at Betterfit Benefits. We’ve known Josh for a couple of years now and we think he offers one of the most remarkable services for small businesses. He figures out how to give companies better employee benefits and save them money on their annual benefit costs. More importantly, what he’s really doing is improving employee retention and looking out for thousands of workers across the United States.

I have worked at so many companies where benefits were an afterthought. This is an important topic and if you own a small business, listen up! Continue reading How to Give Your Employees Better Benefits While Lowering Costs

Should You Trust AI to Write Your Website Pages?

AI.

It’s everyone’s new favorite acronym, and those AI writing tools are pretty cool. With them, you can write a resume, summarize a YouTube video, and even create a song.

Companies love AI, too! 72% of businesses already use it to perform at least one business function.

However, just because you can automate tasks doesn’t mean you should. Continue reading Should You Trust AI to Write Your Website Pages?

An Interview With Barb Flowers: Time Management Tips & Work-Life Balance for Professionals

We recently met Barb Flowers, a life coach who consults professionals on how to get their you-know-what together. At Judicious, Inc. we believe that coaching is one of the most potent drivers for small business success. Read Barb’s tips below and if you think you need her help, you can find her contact info at the bottom of this post. Continue reading An Interview With Barb Flowers: Time Management Tips & Work-Life Balance for Professionals

Small Business Networking 101

For many businesses, networking is hands down the most cost-effective activity for generating customers. For these businesses, networking will be the highest return on investment, and generate the highest quality leads and referrals.

The catch is it takes time to develop a solid network. But if you plan on being in business for a while, start networking ASAP!

In this guide, we’re going to write our hearts out on how to do this effectively and try to cover every possible detail we can think of. Please save this guide and share it with your friends and of course, your networking buddies! Continue reading Small Business Networking 101

What Should You Do If Your Website Designer or Developer Has Disappeared?

“I can’t get a hold of him! I’ve been calling him and emailing him for weeks!”

Disappearing or unresponsive web designers have been a thing since the earliest days of the Internet.

This is partly because there isn’t a huge barrier to entry into the field of web design. The work can be done anywhere at any time of the day and with very little startup costs. That translates into a form of employment where there isn’t that much skin in the game.

This does not mean all website designers are flighty or irresponsible. It’s just that you’ll find more fly-by-night operations in this field than in pretty much any other. Continue reading What Should You Do If Your Website Designer or Developer Has Disappeared?

Don’t Want to Spend $5000 on a Website? We Can Help.

We know the road you could go down: Design mockups -> revisions -> copywriting -> development -> launch date -> postponed launch and thousands and thousands of dollars later and countless hours of your time taken up.

For many small businesses, there’s a much easier and less expensive route. Continue reading Don’t Want to Spend $5000 on a Website? We Can Help.

Therapy Practice Return On Investment Calculator

We released our Therapy Practice ROI Calculator last week. This tool allows you to calculate the return on investment your practice will receive if it engages with the Judicious, Inc. Therapy Maximizer Service.

If you head to our home page, you can try the ROI calculator out for yourself. Continue reading Therapy Practice Return On Investment Calculator

The 10 Absolute Worst Businesses To Start

Looking to step into a money suck that will eat your time and leave you exhausted and penniless? Here’s how. These business ideas all look like short cuts or at least, like winners anyone can ride to the finish line. In reality, there’s no such thing. Every one of these business ideas requires more know-how (and, yes, often more up-front money) than you’d think at first glance. Let’s look a little closer. Continue reading The 10 Absolute Worst Businesses To Start

Top 20 Local Real Estate Keywords, With Traffic, Value and Opportunities

Search marketing is crucial for real estate agencies and brokerages. In 2021, 97% of people looking for a property searched online (were the other 3% shopping for caves?) and 51% of buyers found the home they’d eventually buy online. Continue reading Top 20 Local Real Estate Keywords, With Traffic, Value and Opportunities

The Most Important Marketing Question: What Does Your Audience Want To Hear?

To roll out really kick-arse marketing you need an engaged audience: A group or list of people who want to listen to what you have to say.

For many businesses, this is the hardest piece of their marketing puzzle. If they focus on this part and solve it, the rest is pretty easy. Continue reading The Most Important Marketing Question: What Does Your Audience Want To Hear?

5 Reasons Business Coaches Should Outsource Their Blog Post Writing

As a business coach, you teach this skill all the time: how to delegate.

It’s an early lesson in time management: only do what only you can do. Anything else gets delegated or deleted. But do you practice what you preach? Are you still writing your own blog articles? Continue reading 5 Reasons Business Coaches Should Outsource Their Blog Post Writing

Why Service Based Businesses Should Invest in SEO Over All Else

How would a steady stream of leads change your business?

Every business owner wants to expand their market share and reach new customers. A steady stream of leads increases stability and allows your company to achieve revenue targets, but business owners can get overwhelmed with the marketing channels. Continue reading Why Service Based Businesses Should Invest in SEO Over All Else

How to Get Quality Leads from Search Engines

Search engines have ingrained themselves in the customer journey. Google processes over 8.5 billion searches every day, and some of those search queries can translate into revenue for your business. While other marketing channels force your message in front of people, search engines tap into permission marketing. Prospects use search engines to actively seek solutions to their problems, making the customer journey feel more natural. The search engine model is fundamentally different from the online advertising model, which forces a message onto the social media feeds of potential customers. Continue reading How to Get Quality Leads from Search Engines

FREEMAIL – Free Email Marketing Platforms

If you’re starting an email list, you probably want something free.

And considering there are dozens of email marketing platforms out there, it can be quite daunting to figure out which one to go with.

So, we tried to tackle this ourselves. We went through every single email marketing platform to see who offered the free plan that gives you the most contacts / subscribers and the most emails you can send at a time. It’s feeling like MailJet might be the winner here. Who do you like? Continue reading FREEMAIL – Free Email Marketing Platforms

What is Pay-Per-Click Advertising?

When it comes to online advertising, one of the oldest and most common advertising models is pay-per-click, or PPC.

One of the largest benefits of the PPC model is its efficiency. With PPC, advertisers only pay publishers when an ad is clicked. This allows advertisers to measure their campaigns in a more quantifiable way and prevents them from having to invest their budget in a campaign that might not net a great return.

It’s important to understand how the advantages of PPC put it ahead of other marketing models. Whether or not you feel like using the PPC model, it is still an important concept to get your head around. Continue reading What is Pay-Per-Click Advertising?