Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.
To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.
All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.
What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?
In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues
Successful mobile marketing strategies don’t have to be same old, same old. And they don’t have to add up to: crunch more numbers. If you’ve considered the obvious, but you don’t have the need or budget for gigantic big-data trawls like Amazon, you probably need a more creative way to understand and implement the tools you already have, as well as a couple of additions that can give you an edge without breaking the bank.
First: What exactly are we talking about when we say ‘mobile strategy,’ anyway? Continue reading What Creative Strategies Can You Implement For Successful Mobile Marketing?
Free as in no cost?
Free as in freedom?
Free as in no value?
The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?