Category: Marketing

You launched a local business and one of your first ideas to get customers is to carpet the city with flyers.

“If I put 2,000 flyers on all those doors, and conservatively estimate a 2% response rate, I’ll get 40 customers!”

So, you go out and find a local print shop and assemble a team of flyer-passer-outers to hit the streets. You wait for the phone to ring. And it never does.

Or maybe you got lucky, and two people called in. One was a crotchety elderly person who yelled at you and slammed down their rotary phone. Continue reading Why Your Flyer Campaign Didn’t Work

If your business emails are hitting your customers’ spam folders, you have a big problem on your hands. In my opinion, this should be a business’s number one priority to fix.

Most email spam comes from unscrupulous people usually trying to scam, hack or at the very least trying to push a crappy offer. But sometimes, legitimate businesses find that their important emails are getting stuck in the dreaded spam folder. Continue reading Help! My Business Emails Are Going to Spam!

Duh.

Right?

But hold on. There is more to this statement when we dig a little deeper.

At Judicious, Inc., we consult a lot of small businesses. From solopreneurs to law offices, and everything in between. One thing we routinely see is that most small businesses aren’t marketing. Continue reading Marketing Only Works if It Gets Done

You’ve got an amazing story to tell – an innovative business launch, community fundraiser, or milestone worth celebrating. But when you reach out to local media outlets for press coverage, you hear silence. Here’s how to bridge that gap and score media coverage. Continue reading How to Get Your Story Featured in Local News Coverage

We recently interviewed Darren Tow of FASTSIGNS of Orange to learn about some of his business signage tips. Signage is one of those things that you don’t want to rush into it without thinking things through. Well-executed signage can do wonders for your business. Continue reading Essential Business Signage Tips: Do’s & Don’ts You Need to Know with Darren Tow

I spoke to a prospect a while back and this person made a shocking statement. I can’t remember the exact words but it was something to the effect of:

“People still use websites?” or “Websites are still a thing?”

And for a brief moment, a shooting emotion of fear entered my body and the thought occurred to me, “Whoa, what if this person is right? What if I’m just old school and outdated now?” 😱

But logic and truth finally took back control of my brain and I realized that’s the furthest thing from the truth.

Some people think a popular social media account is all you need to run a successful business. And there’s some truth to that. A good social media following can get some people far. But for most businesses, you can’t and shouldn’t rely on a social media account as the lifeblood of your entire digital presence.

Let’s unravel this. Continue reading Are Websites Still a Thing & Are They Important for Business?

For many businesses, networking is hands down the most cost-effective activity for generating customers. For these businesses, networking will be the highest return on investment, and generate the highest quality leads and referrals.

The catch is it takes time to develop a solid network. But if you plan on being in business for a while, start networking ASAP!

In this guide, we’re going to write our hearts out on how to do this effectively and try to cover every possible detail we can think of. Please save this guide and share it with your friends and of course, your networking buddies! Continue reading Small Business Networking 101

To roll out really kick-arse marketing you need an engaged audience: A group or list of people who want to listen to what you have to say.

For many businesses, this is the hardest piece of their marketing puzzle. If they focus on this part and solve it, the rest is pretty easy. Continue reading The Most Important Marketing Question: What Does Your Audience Want To Hear?

If you’re starting an email list, you probably want something free.

And considering there are dozens of email marketing platforms out there, it can be quite daunting to figure out which one to go with.

So, we tried to tackle this ourselves. We went through every single email marketing platform to see who offered the free plan that gives you the most contacts / subscribers and the most emails you can send at a time. It’s feeling like MailJet might be the winner here. Who do you like? Continue reading FREEMAIL – Free Email Marketing Platforms

We recently asked Jahnavi Ray a few questions about demand generation and how to do it well. Read her responses below. Continue reading How Do You Build a Demand Generation Engine? An Interview With Jahnavi Ray

Building an audience for B2B isn’t easy.

In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.

Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!

But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?

Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience

We recently interviewed Shelma Kasanti – a superhero business coach. Her results are extraordinary. She focuses on training other coaches on how to improve their business, but her philosophy will help any business owner. Be sure to bookmark this page! Continue reading An Interview with Shelma Kasanti – The Superhero Business Coach

It’s far too easy to waste years of one’s life going to business networking events and not get anything out of it.

Maybe you connect with someone once in a while and do a phone call.

But for a lot of people, most of the business networking they do doesn’t provide any substantial return.

In this post, we’re going to provide you with 3 simple steps to turn business networking into a machine for greatness. This will help you with your online and in-person business networking efforts (regardless of pandemics!). Continue reading 3 Simple Steps to Maximize Your Networking Event Efforts

Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.

To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.

All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.

What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?

In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

Successful mobile marketing strategies don’t have to be same old, same old. And they don’t have to add up to: crunch more numbers. If you’ve considered the obvious, but you don’t have the need or budget for gigantic big-data trawls like Amazon, you probably need a more creative way to understand and implement the tools you already have, as well as a couple of additions that can give you an edge without breaking the bank.

First: What exactly are we talking about when we say ‘mobile strategy,’ anyway? Continue reading What Creative Strategies Can You Implement For Successful Mobile Marketing?

Free as in no cost?

Free as in freedom?

Free as in no value?

The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?