The Cold Hard Truth of How to Build a B2B Audience

Building an audience for B2B isn’t easy.

In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.

Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!

But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?

Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience

An Interview with Shelma Kasanti – The Superhero Business Coach

We recently interviewed Shelma Kasanti – a superhero business coach. Her results are extraordinary. She focuses on training other coaches on how to improve their business, but her philosophy will help any business owner. Be sure to bookmark this page! Continue reading An Interview with Shelma Kasanti – The Superhero Business Coach

3 Simple Steps to Maximize Your Networking Event Efforts

It’s far too easy to waste years of one’s life going to business networking events and not get anything out of it.

Maybe you connect with someone once in a while and do a phone call.

But for a lot of people, most of the business networking they do doesn’t provide any substantial return.

In this post, we’re going to provide you with 3 simple steps to turn business networking into a machine for greatness. This will help you with your online and in-person business networking efforts (regardless of pandemics!). Continue reading 3 Simple Steps to Maximize Your Networking Event Efforts