Looking to grow your brand and establish a great online reputation?
There’s a lot of marketing tips and advice on the internet but very few of them actually work. Our articles are sourced from reputable sources and trusted industry professionals. We like to focus more on true marketing tactics – those have been proven to improve brand reputation, boost sales and increase traffic.
To roll out really kick-arse marketing you need an engaged audience: A group or list of people who want to listen to what you have to say.
For many businesses, this is the hardest piece of their marketing puzzle. If they focus on this part and solve it, the rest is pretty easy. Continue reading The Most Important Marketing Question: What Does Your Audience Want To Hear?
If you’re starting an email list, you probably want something free.
And considering there are dozens of email marketing platforms out there, it can be quite daunting to figure out which one to go with.
So, we tried to tackle this ourselves. We went through every single email marketing platform to see who offered the free plan that gives you the most contacts / subscribers and the most emails you can send at a time. It’s feeling like MailJet might be the winner here. Who do you like? Continue reading FREEMAIL – Free Email Marketing Platforms
We recently asked Jahnavi Ray a few questions about demand generation and how to do it well. Read her responses below. Continue reading How Do You Build a Demand Generation Engine? An Interview With Jahnavi Ray
Building an audience for B2B isn’t easy.
In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.
Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!
But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?
Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience
