Category: Marketing

If you’re starting an email list, you probably want something free.

And considering there are dozens of email marketing platforms out there, it can be quite daunting to figure out which one to go with.

So, we tried to tackle this ourselves. We went through every single email marketing platform to see who offered the free plan that gives you the most contacts / subscribers and the most emails you can send at a time. It’s feeling like MailJet might be the winner here. Who do you like? Continue reading FREEMAIL – Free Email Marketing Platforms

We recently asked Jahnavi Ray a few questions about demand generation and how to do it well. Read her responses below. Continue reading How Do You Build a Demand Generation Engine? An Interview With Jahnavi Ray

Building an audience for B2B isn’t easy.

In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.

Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!

But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?

Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience

We recently interviewed Shelma Kasanti – a superhero business coach. Her results are extraordinary. She focuses on training other coaches on how to improve their business, but her philosophy will help any business owner. Be sure to bookmark this page! Continue reading An Interview with Shelma Kasanti – The Superhero Business Coach