Category: Marketing

Looking to grow your brand and establish a great online reputation?

There’s a lot of marketing tips and advice on the internet but very few of them actually work. Our articles are sourced from reputable sources and trusted industry professionals. We like to focus more on true marketing tactics – those have been proven to improve brand reputation, boost sales and increase traffic.

3 Simple Steps to Maximize Your Networking Event Efforts

It’s far too easy to waste years of one’s life going to business networking events and not get anything out of it.

Maybe you connect with someone once in a while and do a phone call.

But for a lot of people, most of the business networking they do doesn’t provide any substantial return.

In this post, we’re going to provide you with 3 simple steps to turn business networking into a machine for greatness. This will help you with your online and in-person business networking efforts (regardless of pandemics!). Continue reading 3 Simple Steps to Maximize Your Networking Event Efforts

How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.

To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.

All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.

What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?

In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

What Creative Strategies Can You Implement For Successful Mobile Marketing?

Successful mobile marketing strategies don’t have to be same old, same old. And they don’t have to add up to: crunch more numbers. If you’ve considered the obvious, but you don’t have the need or budget for gigantic big-data trawls like Amazon, you probably need a more creative way to understand and implement the tools you already have, as well as a couple of additions that can give you an edge without breaking the bank.

First: What exactly are we talking about when we say ‘mobile strategy,’ anyway? Continue reading What Creative Strategies Can You Implement For Successful Mobile Marketing?

“FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

Free as in no cost?

Free as in freedom?

Free as in no value?

The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?