Want to Improve Your Business? Your Teams? Hit Goals? Then Listen to Rey Soriano!

“It takes a lot of intention to create a great system.”

Before we start, the key reason we pursued an interview with Rey was that he inspired us during a talk he gave. His premise was that you can identify what you need to change in a business to make improvements. However, if the team doesn’t believe that the changes will help or that individuals don’t believe they can change, then generally nothing will improve. Continue reading Want to Improve Your Business? Your Teams? Hit Goals? Then Listen to Rey Soriano!

A Handy HTML Cheat Sheet for Your Typical Content Management System

Knowing HTML is really useful when you’re creating blog posts and web pages. It’s the only true way to work out those formatting kinks that nearly all content management systems will throw at you. Additionally, it’s also important to know because it can help you make web content that’s more accessible for people with disabilities.

In this post, we’re going to create a cheat sheet so you know how to correctly format the HTML of your posts and get rid of some annoying things CMSs like to do (like unnecessary spaces and line breaks!). Continue reading A Handy HTML Cheat Sheet for Your Typical Content Management System

The History of the Google Home Page (1998 – 2019) & What It Means For Your Business Today

When you get to the Google home page, you’re faced with an uber-simple interface and yet on the other side is a virtual library that has indexed trillions of webpages. There are so many interesting things we can learn about both the home page and the search results themselves.

Let’s first take a look at how the Google home page has evolved over the years. Here is a sampling of screenshots from 1998 – to today – of the Google home page. Continue reading The History of the Google Home Page (1998 – 2019) & What It Means For Your Business Today

Infographic: On-Page Search Engine Optimization Cheat Sheet

on-page search engine optimization seo cheat sheet infographic

We have a few clients that are currently building web applications and their main marketing websites from scratch. In some cases, they’re not using any frameworks or templates to build from (which is totally acceptable). If you’re doing something similar, be sure to use this cheat sheet to sanity check the HTML template you’ve created. Continue reading Infographic: On-Page Search Engine Optimization Cheat Sheet

Copyrights & Intellectual Property Basics for Startups: An Interview with David Berstein

Recently, we interviewed David Berstein of Berstein Law in Newport Beach, CA about intellectual property questions that many startups may have. Many of our questions were answered, but if you have specific questions, feel free to contact David at (949) 783-4210. Continue reading Copyrights & Intellectual Property Basics for Startups: An Interview with David Berstein

Want Near Infinite Return On Investment? Have A Search Engine Optimization Audit Done.

“It’s like throwing 100 dollar bills out on your lawn.”

– Paul Jontig

I don’t think Paul was the first person to coin this saying, but I LOVED that he brought it up during our company meeting back in 2008.

But that’s pretty much what we were doing. Throwing away money. Continue reading Want Near Infinite Return On Investment? Have A Search Engine Optimization Audit Done.

Color Palettes of The Top 50 Alexa Websites as of 2019

Alexa.com has been around for quite a while, and even though it’s now owned by Amazon, it has nothing to do with the Alexa home robot thingamajigger.

Alexa.com has traditionally ranked all the world’s websites by visitor traffic. The lower your website’s Alexa score, the more popular it is. At one time, Alexa.com publicly listed the rankings for all websites on earth, but today they only list the top 50.

We thought it would be fun to see what the tops sites main color palettes are and see if we can find any patterns, or notice any interesting things design-wise. At the end of the post, we discuss our conclusions. Continue reading Color Palettes of The Top 50 Alexa Websites as of 2019

Commercial Office Space Leasing Tips and Secrets for Tech Startups – An Interview With Tom Abel

Commercial real estate can be a confusing area for new businesses and startups. It’s very different from residential real estate.

So, it’s good to find someone who can advise you. Luckily, we’ve interviewed Tom Abel, and he’s got plenty of pearls of wisdom to share. He’s a commercial real estate broker who helps attorneys, Certified Public Accountants (CPAs), insurance, technology, and medical companies find commercial spaces to buy or lease.

We asked him to provide a few top tips that he feels every new small business and startup should know before considering their first office space.

So, let’s dive in! Continue reading Commercial Office Space Leasing Tips and Secrets for Tech Startups – An Interview With Tom Abel

How to Claim the Search Engine Real Estate You’re Entitled To

judicious inc local SEO

Some business owners would LOVE to be on the first page of Google.

Others couldn’t care less.

Regardless of which camp you fall into, it’s good to know that you can easily take advantage of available real estate on Google (and other sites) that’s waiting for you to claim it. Continue reading How to Claim the Search Engine Real Estate You’re Entitled To

A Guide To Creating Amazing Keynote Presentations

A great keynote presentation is a great blend of intriguing storytelling and tech savviness. Realizing that an engaging keynote presentation that holds your audience spellbound from the first slide to the last slide certainly exceeds just having charismatic speaking skills.

There are some insider techniques for achieving amazing keynote presentations. With these techniques you can capture the attention of your audience, keep them listening and have them focused on your entire presentation. Let’s look at some of these techniques in greater detail. Continue reading A Guide To Creating Amazing Keynote Presentations

How BNI Members Can Be Found On The First Page Of Google

No doubt, weekly BNI meetings are the heartbeat of the organization.

The support you get from fellow members is unparalleled. Friendships developed there can last a lifetime. Tips gleaned from others can hike your profits as nothing else can. Above all, the meetings get those precious referrals and leads flowing into your business.

What if I told you there’s more? Continue reading How BNI Members Can Be Found On The First Page Of Google

The Ultimate Website Design Test: Is It Faster To Find Something On Your Site If You Google It?

Have you ever been on a website and couldn’t find basic information? About page? Contact info? Email address? A specific product or service? In fact, a website where navigating through it almost felt like brain surgery? Continue reading The Ultimate Website Design Test: Is It Faster To Find Something On Your Site If You Google It?

How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk

I had the pleasure of working with Tadeusz (Tad for short) at Crazy Egg. He operated the Twitter and Facebook profiles back in 2017. During that period I was shown a different world of social media management that unveiled the true potential of what thoughtful social media practices can do for a brand. Continue reading How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk

Who the Heck Did I Buy My Domain Name From?

Sometimes, you’ll buy a domain name and you’ll totally forget what company you bought it from. Or you’ll purchase it in some roundabout way through another service that just happens to package a domain name with their offer. For whatever reason, busy business owners do lose access to domain names they’ve bought.

This is a fairly common problem and it happened to a client of ours. We’re going to talk about how to solve this problem and other ways to work around it. Continue reading Who the Heck Did I Buy My Domain Name From?

Why No-One Clicks On Your Search Ads (and how to fix that!)

“It’s only a few hundred words so it shouldn’t take you long”.

That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.

To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)

Got an Old Laptop? A Kid Needs It to Get Ahead! Check out This List of Places That Will Gladly Take It.

Technology is everywhere, and whether we realize it or not, we often take it for granted. For those of us who haven’t been there, it’s hard to imagine the difficulty that poverty inflicts on a person’s life. We can all understand simple concepts like hunger and lack of basic necessities, but there are many more facets to poverty, subtle and insidious, which evade our collective awareness, and chip away at progress and opportunity. Continue reading Got an Old Laptop? A Kid Needs It to Get Ahead! Check out This List of Places That Will Gladly Take It.

“FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

Free as in no cost?

Free as in freedom?

Free as in no value?

The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

How to Build a FAQ Section the Right Way (From an SEO Perspective)

If you’re going to embark on content marketing and you’re not sure where to start, or if you don’t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.

Start by building out your FAQ content. Continue reading How to Build a FAQ Section the Right Way (From an SEO Perspective)