How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk

I had the pleasure of working with Tadeusz (Tad for short) at Crazy Egg. He operated the Twitter and Facebook profiles back in 2017. During that period I was shown a different world of social media management that unveiled the true potential of what thoughtful social media practices can do for a brand. Continue reading How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk

Who the Heck Did I Buy My Domain Name From?

Sometimes, you’ll buy a domain name and you’ll totally forget what company you bought it from. Or you’ll purchase it in some roundabout way through another service that just happens to package a domain name with their offer. For whatever reason, busy business owners do lose access to domain names they’ve bought.

This is a fairly common problem and it happened to a client of ours. We’re going to talk about how to solve this problem and other ways to work around it. Continue reading Who the Heck Did I Buy My Domain Name From?

Why No-One Clicks On Your Search Ads (and how to fix that!)

“It’s only a few hundred words so it shouldn’t take you long”.

That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.

To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)