How to Claim the Search Engine Real Estate You’re Entitled To

judicious inc local SEO

Some business owners would LOVE to be on the first page of Google.

Others couldn’t care less.

Regardless of which camp you fall into, it’s good to know that you can easily take advantage of available real estate on Google (and other sites) that’s waiting for you to claim it. Continue reading How to Claim the Search Engine Real Estate You’re Entitled To

7 Surprising Reasons Why You Might Not Want to Be Found on Google

Everybody and their cat want to be on the first page of Google, right?

Well, maybe not everybody (or every cat). 

Believe it or not, some businesses don’t need to be found on Google. Not all businesses rely on Google for their customers. Instead, they might get their customers through word of mouth, local media, or industry connections. 

Having your business easily found on Google will undoubtedly bring you lots of traffic and attention. But with this comes certain downsides you might not have anticipated. Continue reading 7 Surprising Reasons Why You Might Not Want to Be Found on Google

Is Your WordPress Website Broken?

WordPress is a great balance of freedom and control — not as restrictive as some ‘build a beautiful website’ platforms, it still doesn’t require coding skill or IT chops. And whether you’re hiring a developer or doing it yourself, you can get a good-looking, functional website that brings in actual customers without breaking the bank or tearing out all your hair.

Until it quits working. Continue reading Is Your WordPress Website Broken?

Are You Making These 5 Mistakes with Your Website Language?

There is a lot to think about when creating or redesigning a website. Some businesses get seduced by all the latest bells and whistles. They want sliders here and videos popping up there.

SEO, keywords and splashy landing pages with bright images get lots of attention and are important elements of your web content sales strategy. But, what they sometimes fail to value is the use of clear, concise language with the power to reach an audience.

If you are about to create or rewrite your business web content, or will be working with a content strategist, here are some common mistakes businesses can avoid: Continue reading Are You Making These 5 Mistakes with Your Website Language?