Looking to step into a money suck that will eat your time and leave you exhausted and penniless? Here’s how. These business ideas all look like short cuts or at least, like winners anyone can ride to the finish line. In reality, there’s no such thing. Every one of these business ideas requires more know-how (and, yes, often more up-front money) than you’d think at first glance. Let’s look a little closer. Continue reading The 10 Absolute Worst Businesses To Start
Before you incorporate, hire, buy a domain or launch your business: how much do you know about the market? Continue reading What’s the market for your business like? Let’s find out.
Search marketing is crucial for real estate agencies and brokerages. In 2021, 97% of people looking for a property searched online (were the other 3% shopping for caves?) and 51% of buyers found the home they’d eventually buy online. Continue reading Top 20 Local Real Estate Keywords, With Traffic, Value and Opportunities
To roll out really kick-arse marketing you need an engaged audience: A group or list of people who want to listen to what you have to say.
For many businesses, this is the hardest piece of their marketing puzzle. If they focus on this part and solve it, the rest is pretty easy. Continue reading The Most Important Marketing Question: What Does Your Audience Want To Hear?
When you do a search on Google, a list of results appear after you hit enter or click on the magnifying glass.
Did you know, you can CONTROL how those listings appear? Continue reading The Simplest Free Internet Advertising
As a business coach, you teach this skill all the time: how to delegate.
It’s an early lesson in time management: only do what only you can do. Anything else gets delegated or deleted. But do you practice what you preach? Are you still writing your own blog articles? Continue reading 5 Reasons Business Coaches Should Outsource Their Blog Post Writing
How would a steady stream of leads change your business?
Every business owner wants to expand their market share and reach new customers. A steady stream of leads increases stability and allows your company to achieve revenue targets, but business owners can get overwhelmed with the marketing channels. Continue reading Why Service Based Businesses Should Invest in SEO Over All Else
Search engines have ingrained themselves in the customer journey. Google processes over 8.5 billion searches every day, and some of those search queries can translate into revenue for your business. While other marketing channels force your message in front of people, search engines tap into permission marketing. Prospects use search engines to actively seek solutions to their problems, making the customer journey feel more natural. The search engine model is fundamentally different from the online advertising model, which forces a message onto the social media feeds of potential customers. Continue reading How to Get Quality Leads from Search Engines
If you’re starting an email list, you probably want something free.
And considering there are dozens of email marketing platforms out there, it can be quite daunting to figure out which one to go with.
So, we tried to tackle this ourselves. We went through every single email marketing platform to see who offered the free plan that gives you the most contacts / subscribers and the most emails you can send at a time. It’s feeling like MailJet might be the winner here. Who do you like? Continue reading FREEMAIL – Free Email Marketing Platforms
When it comes to online advertising, one of the oldest and most common advertising models is pay-per-click, or PPC.
One of the largest benefits of the PPC model is its efficiency. With PPC, advertisers only pay publishers when an ad is clicked. This allows advertisers to measure their campaigns in a more quantifiable way and prevents them from having to invest their budget in a campaign that might not net a great return.
It’s important to understand how the advantages of PPC put it ahead of other marketing models. Whether or not you feel like using the PPC model, it is still an important concept to get your head around. Continue reading What is Pay-Per-Click Advertising?
We recently asked Jahnavi Ray a few questions about demand generation and how to do it well. Read her responses below. Continue reading How Do You Build a Demand Generation Engine? An Interview With Jahnavi Ray
When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your new address will start trickling into other online databases and directories – sometimes, without you even knowing it. To Google, it now looks like you have two business addresses — for the same business. Continue reading Has Your Business Moved? Why You Need to Update Your Business Data Now
Building an audience for B2B isn’t easy.
In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.
Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!
But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?
Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience
Local search ranking matters to businesses with a local customer base. But searches for ‘…near me’ aren’t just about location. They’re also about time and need. Increasingly, searches that contain this search term are from prospects with purchase intent, who have passed the evaluation stage and are looking for the best local option so they can go there and buy. If that sounds like something you should be optimizing for, do we have a blog post for you. Continue reading Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now
Backstory: The Judicious, Inc. 1,000 Tree Challenge
To make things a bit neater, we moved all our receipts from One Tree Planted to this page:
Judicious, Inc. Receipts
Here’s proof of our first batch of 250 trees!
Here’s the next batch! 500 trees! (says 100 but the QTY is 5)
…And 300 more!
We hit our goal of 1,000 trees. We actually went a little past it and hit 1,050 trees!
Rise Vision Receipt
Rise Vision donated 1,000 trees!
Get Social Currency’s Receipt
Big thanks to Get Social Currency for chipping in!
Khuram Shah’s Receipt
Out of nowhere Mr. Khuram Shah donated. Thank you sir!
Jason Caldwell’s Receipt
Big thanks to long-time ally of Judicious, Inc. Jason Caldwell!
Ben Sardella’s Receipt
Thank you Ben :).
DRE Defense Lawyer Receipt
Jillian Irvin’s Receipt
Alesia Jackson’s Receipt
Alesia Jackson dedicated her donation to her mother:
This donation is in memory of my beloved mother Peggy Boatright. May these trees be a living legacy and remembrance of her because she always worked to make the world a better place.
This post is for our prospective clients so that they can get a clear perspective on what our search engine optimization (SEO) service entails, how it works and how to think about it. Continue reading What to Expect From Search Engine Optimization (SEO)
We recently interviewed Shelma Kasanti – a superhero business coach. Her results are extraordinary. She focuses on training other coaches on how to improve their business, but her philosophy will help any business owner. Be sure to bookmark this page! Continue reading An Interview with Shelma Kasanti – The Superhero Business Coach
By Sean Work, Founder of Judicious, Inc.
Last night my side gate wasn’t latched and it kept banging around in the wind. I hate getting out of bed in the middle of the night to go close the gate. It’s a rude awakening, to say the least. No choice, though. I know if I don’t go out and close it, it’s going to keep me up all night. Continue reading The Judicious, Inc. 1,000 Tree Challenge