How to Claim the Search Engine Real Estate You’re Entitled To

judicious inc local SEO

Some business owners would LOVE to be on the first page of Google.

Others couldn’t care less.

Regardless of which camp you fall into, it’s good to know that you can easily take advantage of available real estate on Google (and other sites) that’s waiting for you to claim it. Continue reading How to Claim the Search Engine Real Estate You’re Entitled To

Are You Making These 5 Mistakes with Your Website Language?

There is a lot to think about when creating or redesigning a website. Some businesses get seduced by all the latest bells and whistles. They want sliders here and videos popping up there.

SEO, keywords and splashy landing pages with bright images get lots of attention and are important elements of your web content sales strategy. But, what they sometimes fail to value is the use of clear, concise language with the power to reach an audience.

If you are about to create or rewrite your business web content, or will be working with a content strategist, here are some common mistakes businesses can avoid: Continue reading Are You Making These 5 Mistakes with Your Website Language?

How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.

To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.

All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.

What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?

In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

What Creative Strategies Can You Implement For Successful Mobile Marketing?

Successful mobile marketing strategies don’t have to be same old, same old. And they don’t have to add up to: crunch more numbers. If you’ve considered the obvious, but you don’t have the need or budget for gigantic big-data trawls like Amazon, you probably need a more creative way to understand and implement the tools you already have, as well as a couple of additions that can give you an edge without breaking the bank.

First: What exactly are we talking about when we say ‘mobile strategy,’ anyway? Continue reading What Creative Strategies Can You Implement For Successful Mobile Marketing?

Want to Improve Your Business? Your Teams? Hit Goals? Then Listen to Rey Soriano!

“It takes a lot of intention to create a great system.”

Before we start, the key reason we pursued an interview with Rey was that he inspired us during a talk he gave. His premise was that you can identify what you need to change in a business to make improvements. However, if the team doesn’t believe that the changes will help or that individuals don’t believe they can change, then generally nothing will improve. Continue reading Want to Improve Your Business? Your Teams? Hit Goals? Then Listen to Rey Soriano!