What is Pay-Per-Click Advertising?

When it comes to online advertising, one of the oldest and most common advertising models is pay-per-click, or PPC.

One of the largest benefits of the PPC model is its efficiency. With PPC, advertisers only pay publishers when an ad is clicked. This allows advertisers to measure their campaigns in a more quantifiable way and prevents them from having to invest their budget in a campaign that might not net a great return.

It’s important to understand how the advantages of PPC put it ahead of other marketing models. Whether or not you feel like using the PPC model, it is still an important concept to get your head around. Continue reading What is Pay-Per-Click Advertising?

Has Your Business Moved? Why You Need to Update Your Business Data Now

When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your new address will start trickling into other online databases and directories – sometimes, without you even knowing it. To Google, it now looks like you have two business addresses — for the same business. Continue reading Has Your Business Moved? Why You Need to Update Your Business Data Now

The Cold Hard Truth of How to Build a B2B Audience

Building an audience for B2B isn’t easy.

In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.

Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!

But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?

Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience