If you’re starting an email list, you probably want something free.
And considering there are dozens of email marketing platforms out there, it can be quite daunting to figure out which one to go with.
So, we tried to tackle this ourselves. We went through every single email marketing platform to see who offered the free plan that gives you the most contacts / subscribers and the most emails you can send at a time. It’s feeling like MailJet might be the winner here. Who do you like? Continue reading FREEMAIL – Free Email Marketing Platforms
When it comes to online advertising, one of the oldest and most common advertising models is pay-per-click, or PPC.
One of the largest benefits of the PPC model is its efficiency. With PPC, advertisers only pay publishers when an ad is clicked. This allows advertisers to measure their campaigns in a more quantifiable way and prevents them from having to invest their budget in a campaign that might not net a great return.
It’s important to understand how the advantages of PPC put it ahead of other marketing models. Whether or not you feel like using the PPC model, it is still an important concept to get your head around. Continue reading What is Pay-Per-Click Advertising?
We recently asked Jahnavi Ray a few questions about demand generation and how to do it well. Read her responses below. Continue reading How Do You Build a Demand Generation Engine? An Interview With Jahnavi Ray
When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your new address will start trickling into other online databases and directories – sometimes, without you even knowing it. To Google, it now looks like you have two business addresses — for the same business. Continue reading Has Your Business Moved? Why You Need to Update Your Business Data Now