Search marketing is crucial for real estate agencies and brokerages. In 2021, 97% of people looking for a property searched online (were the other 3% shopping for caves?) and 51% of buyers found the home they’d eventually buy online. Continue reading Top 20 Local Real Estate Keywords, With Traffic, Value and Opportunities
When you do a search on Google, a list of results appear after you hit enter or click on the magnifying glass.
Did you know, you can CONTROL how those listings appear? Continue reading The Simplest Free Internet Advertising
How would a steady stream of leads change your business?
Every business owner wants to expand their market share and reach new customers. A steady stream of leads increases stability and allows your company to achieve revenue targets, but business owners can get overwhelmed with the marketing channels. Continue reading Why Service Based Businesses Should Invest in SEO Over All Else
Search engines have ingrained themselves in the customer journey. Google processes over 8.5 billion searches every day, and some of those search queries can translate into revenue for your business. While other marketing channels force your message in front of people, search engines tap into permission marketing. Prospects use search engines to actively seek solutions to their problems, making the customer journey feel more natural. The search engine model is fundamentally different from the online advertising model, which forces a message onto the social media feeds of potential customers. Continue reading How to Get Quality Leads from Search Engines
When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your new address will start trickling into other online databases and directories – sometimes, without you even knowing it. To Google, it now looks like you have two business addresses — for the same business. Continue reading Has Your Business Moved? Why You Need to Update Your Business Data Now
Local search ranking matters to businesses with a local customer base. But searches for ‘…near me’ aren’t just about location. They’re also about time and need. Increasingly, searches that contain this search term are from prospects with purchase intent, who have passed the evaluation stage and are looking for the best local option so they can go there and buy. If that sounds like something you should be optimizing for, do we have a blog post for you. Continue reading Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now
This post is for our prospective clients so that they can get a clear perspective on what our search engine optimization (SEO) service entails, how it works and how to think about it. Continue reading What to Expect From Search Engine Optimization (SEO)
“Will my phone ring?”
“No, that’s not what we do.”
Recently, we had a buddy of ours look into our search engine optimization service. And he asked a really great question:
“How do I justify spending money on your service, I don’t see what kind of results I’ll be getting out of this”.
Everybody and their cat want to be on the first page of Google, right?
Well, maybe not everybody (or every cat).
Believe it or not, some businesses don’t need to be found on Google. Not all businesses rely on Google for their customers. Instead, they might get their customers through word of mouth, local media, or industry connections.
Having your business easily found on Google will undoubtedly bring you lots of traffic and attention. But with this comes certain downsides you might not have anticipated. Continue reading 7 Surprising Reasons Why You Might Not Want to Be Found on Google
It’s one thing to have a broken website, but it doubly stinks to find out it hurts your website’s ability to show up in Google. In this post, we’re going to go over why having a broken website damages your ability to show up in Google. Continue reading Why Broken Websites Are Bad For SEO
When you get to the Google home page, you’re faced with an uber-simple interface and yet on the other side is a virtual library that has indexed trillions of webpages. There are so many interesting things we can learn about both the home page and the search results themselves.
Let’s first take a look at how the Google home page has evolved over the years. Here is a sampling of screenshots from 1998 – to today – of the Google home page. Continue reading The History of the Google Home Page (1998 – 2019) & What It Means For Your Business Today
We have a few clients that are currently building web applications and their main marketing websites from scratch. In some cases, they’re not using any frameworks or templates to build from (which is totally acceptable). If you’re doing something similar, be sure to use this cheat sheet to sanity check the HTML template you’ve created. Continue reading Infographic: On-Page Search Engine Optimization Cheat Sheet
First things first, I’d like to thank Kristi Hines for her initial blog post. This article inspired this guide! Continue reading Submit Your Startup: 50 Sites Where You Can List Your Startup in 2019
“It’s like throwing 100 dollar bills out on your lawn.”
– Paul Jontig
I don’t think Paul was the first person to coin this saying, but I LOVED that he brought it up during our company meeting back in 2008.
But that’s pretty much what we were doing. Throwing away money. Continue reading Want Near Infinite Return On Investment? Have A Search Engine Optimization Audit Done.
Some business owners would LOVE to be on the first page of Google.
Others couldn’t care less.
Regardless of which camp you fall into, it’s good to know that you can easily take advantage of available real estate on Google (and other sites) that’s waiting for you to claim it. Continue reading How to Claim the Search Engine Real Estate You’re Entitled To
No doubt, weekly BNI meetings are the heartbeat of the organization.
The support you get from fellow members is unparalleled. Friendships developed there can last a lifetime. Tips gleaned from others can hike your profits as nothing else can. Above all, the meetings get those precious referrals and leads flowing into your business.
What if I told you there’s more? Continue reading How BNI Members Can Be Found On The First Page Of Google
If you’re going to embark on content marketing and you’re not sure where to start, or if you don’t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.
Start by building out your FAQ content. Continue reading How to Build a FAQ Section the Right Way (From an SEO Perspective)
SEO doesn’t need to be an ongoing monthly project that drains your marketing budget. Sometimes all a website needs is a quick audit and a few changes to the source code. Continue reading The Easiest SEO That Most Businesses Fail To Do
Links? What are links? Continue reading How To Show Up First In Google? Answer: Get Links To Your Webpages