I’ve heard it said plenty of times: “We need a rockstar”.
Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.
And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”
I know a lot of you never look at your own website. If you look around and navigate through your webpages, you’ll see all kinds of stuff that’s broken or something that needs a tweak. Set up a system to check your website once a month. Continue reading Online Business Sanity Checking 101 – Use Your Own Website!
One of the biggest downsides to running an online business is that you rarely interface with your customers face-to-face. Continue reading The Most Important Question To Ask Your Customers
Keeping on top of social media is quite a task.
It’s extremely time consuming and worst of all – it’s a total distraction.
If you’re trying to run a business, or just trying to get work done using any sort of business process, being tied to social media all day can be very counter-productive. Continue reading Who Can Do My Social Media For Me?
Coming up with advertisement copy can be daunting.
And sometimes it’s best to let the pros help out.
If writing just isn’t your thing, that’s totally acceptable. That’s why outsourcing work exists :). Continue reading Who Can I Hire To Write My Ads?
It’s more than a logo or a slogan. It’s really everything about your company.
And it’s time to flip your mindset about how you do everything from now on. Continue reading Why You Should Keep Brand Top of Mind When it Comes to Everything You Do & Every Decision You Make
It may be hard to believe, but images can generate a lot of traffic for blogs. When you type something in Google search, not only do text results show up, images also come up. Continue reading 3 Ways To Optimize Your Blog Images