What is Pay-Per-Click Advertising?

When it comes to online advertising, one of the oldest and most common advertising models is pay-per-click, or PPC.

One of the largest benefits of the PPC model is its efficiency. With PPC, advertisers only pay publishers when an ad is clicked. This allows advertisers to measure their campaigns in a more quantifiable way and prevents them from having to invest their budget in a campaign that might not net a great return.

It’s important to understand how the advantages of PPC put it ahead of other marketing models. Whether or not you feel like using the PPC model, it is still an important concept to get your head around. Continue reading What is Pay-Per-Click Advertising?

Has Your Business Moved? Why You Need to Update Your Business Data Now

When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your new address will start trickling into other online databases and directories – sometimes, without you even knowing it. To Google, it now looks like you have two business addresses — for the same business. Continue reading Has Your Business Moved? Why You Need to Update Your Business Data Now

The Cold Hard Truth of How to Build a B2B Audience

Building an audience for B2B isn’t easy.

In the B2C world, it tends to be much easier because you most likely have a product or service that people like (hopefully), and getting people to engage with something they already like really just requires marketers to be present. Show up on social media, market your product, engage with your audience.

Often, if a brand is big enough, people will automatically follow your brand on social media and/or sign up for emails. Half your work is done!

But B2B…eeeew. How do you build an audience for an HVAC supply distributor? Commercial janitorial company? Building elevator repair outfit?

Well, let’s find out! Continue reading The Cold Hard Truth of How to Build a B2B Audience

Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now

Local search ranking matters to businesses with a local customer base. But searches for ‘…near me’ aren’t just about location. They’re also about time and need. Increasingly, searches that contain this search term are from prospects with purchase intent, who have passed the evaluation stage and are looking for the best local option so they can go there and buy. If that sounds like something you should be optimizing for, do we have a blog post for you. Continue reading Dominate ‘Near Me’ Searches: How to Get Found by Customers Who Want to Buy Now

Judicious, Inc. 1000 Challenge Receipts

Backstory: The Judicious, Inc. 1,000 Tree Challenge

To make things a bit neater, we moved all our receipts from One Tree Planted to this page:

Judicious, Inc. Receipts

Here’s proof of our first batch of 250 trees!

first receipt

first batch of trees proof

Here’s the next batch! 500 trees! (says 100 but the QTY is 5)

one tree planted second donation 2021

…And 300 more!

300 tree donated to One Tree Planted

We hit our goal of 1,000 trees. We actually went a little past it and hit 1,050 trees!

Rise Vision Receipt

Rise Vision donated 1,000 trees!

1000 tree donation rise vision

Get Social Currency’s Receipt

Big thanks to Get Social Currency for chipping in!

Khuram Shah’s Receipt

Out of nowhere Mr. Khuram Shah donated. Thank you sir!

Jason Caldwell’s Receipt

Big thanks to long-time ally of Judicious, Inc. Jason Caldwell!

jason caldwell receipt

Ben Sardella’s Receipt

Thank you Ben :).

DRE Defense Lawyer Receipt

Jillian Irvin’s Receipt

Alesia Jackson’s Receipt

Alesia Jackson dedicated her donation to her mother:

This donation is in memory of my beloved mother Peggy Boatright. May these trees be a living legacy and remembrance of her because she always worked to make the world a better place.

An Interview with Shelma Kasanti – The Superhero Business Coach

We recently interviewed Shelma Kasanti – a superhero business coach. Her results are extraordinary. She focuses on training other coaches on how to improve their business, but her philosophy will help any business owner. Be sure to bookmark this page! Continue reading An Interview with Shelma Kasanti – The Superhero Business Coach

The Judicious, Inc. 1,000 Tree Challenge

By Sean Work, Founder of Judicious, Inc.

Last night my side gate wasn’t latched and it kept banging around in the wind. I hate getting out of bed in the middle of the night to go close the gate. It’s a rude awakening, to say the least. No choice, though. I know if I don’t go out and close it, it’s going to keep me up all night. Continue reading The Judicious, Inc. 1,000 Tree Challenge

3 Simple Steps to Maximize Your Networking Event Efforts

It’s far too easy to waste years of one’s life going to business networking events and not get anything out of it.

Maybe you connect with someone once in a while and do a phone call.

But for a lot of people, most of the business networking they do doesn’t provide any substantial return.

In this post, we’re going to provide you with 3 simple steps to turn business networking into a machine for greatness. This will help you with your online and in-person business networking efforts (regardless of pandemics!). Continue reading 3 Simple Steps to Maximize Your Networking Event Efforts

The Accidental Expert – Seven Keys to Authoritative Content

Ten years ago, my first published content ultimately became my first important lesson on the value of writing with authority. A simple “best practices” article for a trade magazine led to a phone invitation from the plant manager of a farm equipment company. He asked if I could meet with him to discuss the article, and I agreed to make the 87-mile trek. Continue reading The Accidental Expert – Seven Keys to Authoritative Content

The Flywheel Sales & Marketing Model

The flywheel sales and marketing model was introduced as an antithesis to the traditional sales and marketing funnel model. The two have major league differences. The main difference between the two includes how the customers are treated. The “old-school” funnel model places the customer as an afterthought of any marketing strategy and really only focuses on new customer acquisition. Continue reading The Flywheel Sales & Marketing Model

What Does Top of the Funnel Mean?

Marketing can be modeled in lead-nurturing stages, including awareness creation, interest, and consideration all the way to the purchase phase. Throughout the process, marketers must be in constant contact with their leads to keep them interested and engaged. When doing this, the ultimate goal is to take the leads to the bottom of the funnel (where the lead becomes a paying customer). In this model, marketers must remain committed to effective top of the funnel marketing strategies to keep the funnel flowing. Continue reading What Does Top of the Funnel Mean?

How to Make Your Business Battle Ready – an Interview With Anthony Campo

I had the pleasure of discussing several key insights of small business ownership with Anthony Campo, Leadership and Organizational Development Consultant at Battle Ready Business. Campo believes in exploring all the elements involved in building a successful, Battle Ready Business. Those elements encompass Sales, Marketing, Leadership, Finance and Personal Development. On his Be Battle Ready podcast, he does the interviewing. We traded places for this blog. Continue reading How to Make Your Business Battle Ready – an Interview With Anthony Campo

What Is a Do-It-Yourself Website Builder?

Are you wanting to build a decent website on your own? With the right DIY website builder, it will be a breeze. 

Whether you’re a business owner, writer, painter, singer, or consultant, you can build your site without coding. Thanks to these DIY platforms, technological barriers can’t keep you from going online anymore. 

Remember – it takes about 0.05 seconds for a visitor to form an opinion about your website. So even if you’re a newbie, you must use something decent. That’s where DIY website builders save the day.

However, getting the best DIY website builder can be confusing and tricky. In this guide, you’ll learn the A-to-Z of DIY website builders. Continue reading What Is a Do-It-Yourself Website Builder?

Will Search Engine Optimization Make My Phone Ring?

“Will my phone ring?”

“No, that’s not what we do.”

Recently, we had a buddy of ours look into our search engine optimization service. And he asked a really great question:

“How do I justify spending money on your service, I don’t see what kind of results I’ll be getting out of this”.

Continue reading Will Search Engine Optimization Make My Phone Ring?

How To Accept Credit Card Payments When You Are in a High Risk Industry

We interviewed Matt Zertuche of Paymintz recently to ask him about how non-traditional industries can accept credit card and crypto payments. As the world changes, new ways of collecting payments from customers are adapting and we were incredibly interested in knowing more about this topic. Continue reading How To Accept Credit Card Payments When You Are in a High Risk Industry

Interview With Web Designer Kim Earp: Common Questions Small Business Owners Have About Websites – With Answers!

Why do small business owners and professionals need a website? For example, why not get by with a Facebook page?

We live in a digital age where a website serves as your digital storefront. More and more business are being discovered online it is important to make sure your business is professionally represented online. Continue reading Interview With Web Designer Kim Earp: Common Questions Small Business Owners Have About Websites – With Answers!