Why No-One Clicks On Your Search Ads (and how to fix that!)

“It’s only a few hundred words so it shouldn’t take you long”.

That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.

To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)

Got an Old Laptop? A Kid Needs It to Get Ahead! Check out This List of Places That Will Gladly Take It.

Technology is everywhere, and whether we realize it or not, we often take it for granted. For those of us who haven’t been there, it’s hard to imagine the difficulty that poverty inflicts on a person’s life. We can all understand simple concepts like hunger and lack of basic necessities, but there are many more facets to poverty, subtle and insidious, which evade our collective awareness, and chip away at progress and opportunity. Continue reading Got an Old Laptop? A Kid Needs It to Get Ahead! Check out This List of Places That Will Gladly Take It.

“FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

Free as in no cost?

Free as in freedom?

Free as in no value?

The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

How to Build a FAQ Section the Right Way (From an SEO Perspective)

If you’re going to embark on content marketing and you’re not sure where to start, or if you don’t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.

Start by building out your FAQ content. Continue reading How to Build a FAQ Section the Right Way (From an SEO Perspective)