Why You Shouldn’t Hire “Rock Stars”

I’ve heard it said plenty of times: “We need a rockstar”.

Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.

And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”

Online Business Sanity Checking 101 – Use Your Own Website!

I know a lot of you never look at your own website. If you look around and navigate through your webpages, you’ll see all kinds of stuff that’s broken or something that needs a tweak. Set up a system to check your website once a month. Continue reading Online Business Sanity Checking 101 – Use Your Own Website!

Who Can Do My Social Media For Me?

Keeping on top of social media is quite a task.

It’s extremely time consuming and worst of all – it’s a total distraction.

If you’re trying to run a business, or just trying to get work done using any sort of business process, being tied to social media all day can be very counter-productive. Continue reading Who Can Do My Social Media For Me?