Finding the wrong person for the job is easy. Fining the right talent is harder than you think. Continue reading What You Need to Know About Poaching Talent
I’ve heard it said plenty of times: “We need a rockstar”.
Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.
And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”
I know a lot of you never look at your own website. If you look around and navigate through your webpages, you’ll see all kinds of stuff that’s broken or something that needs a tweak. Set up a system to check your website once a month. Continue reading Online Business Sanity Checking 101 – Use Your Own Website!
One of the biggest downsides to running an online business is that you rarely interface with your customers face-to-face. Continue reading The Most Important Question To Ask Your Customers