When it comes to online advertising, one of the oldest and most common advertising models is pay-per-click, or PPC.
One of the largest benefits of the PPC model is its efficiency. With PPC, advertisers only pay publishers when an ad is clicked. This allows advertisers to measure their campaigns in a more quantifiable way and prevents them from having to invest their budget in a campaign that might not net a great return.
It’s important to understand how the advantages of PPC put it ahead of other marketing models. Whether or not you feel like using the PPC model, it is still an important concept to get your head around. Continue reading What is Pay-Per-Click Advertising?