Why No-One Clicks On Your Search Ads (and how to fix that!)

“It’s only a few hundred words so it shouldn’t take you long”.

That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.

To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)