“It’s like throwing 100 dollar bills out on your lawn.”
– Paul Jontig
I don’t think Paul was the first person to coin this saying, but I LOVED that he brought it up during our company meeting back in 2008.
But that’s pretty much what we were doing. Throwing away money. Continue reading Want Near Infinite Return On Investment? Have A Search Engine Optimization Audit Done.
Alexa.com has been around for quite a while, and even though it’s now owned by Amazon, it has nothing to do with the Alexa home robot thingamajigger.
Alexa.com has traditionally ranked all the world’s websites by visitor traffic. The lower your website’s Alexa score, the more popular it is. At one time, Alexa.com publicly listed the rankings for all websites on earth, but today they only list the top 50.
We thought it would be fun to see what the tops sites main color palettes are and see if we can find any patterns, or notice any interesting things design-wise. At the end of the post, we discuss our conclusions. Continue reading Color Palettes of The Top 50 Alexa Websites as of 2019
Commercial real estate can be a confusing area for new businesses and startups. It’s very different from residential real estate.
So, it’s good to find someone who can advise you. Luckily, we’ve interviewed Tom Abel, and he’s got plenty of pearls of wisdom to share. He’s a commercial real estate broker who helps attorneys, Certified Public Accountants (CPAs), insurance, technology, and medical companies find commercial spaces to buy or lease.
We asked him to provide a few top tips that he feels every new small business and startup should know before considering their first office space.
So, let’s dive in! Continue reading Commercial Office Space Leasing Tips and Secrets for Tech Startups – An Interview With Tom Abel
Some business owners would LOVE to be on the first page of Google.
Others couldn’t care less.
Regardless of which camp you fall into, it’s good to know that you can easily take advantage of available real estate on Google (and other sites) that’s waiting for you to claim it. Continue reading How to Claim the Search Engine Real Estate You’re Entitled To
No doubt, weekly BNI meetings are the heartbeat of the organization.
The support you get from fellow members is unparalleled. Friendships developed there can last a lifetime. Tips gleaned from others can hike your profits as nothing else can. Above all, the meetings get those precious referrals and leads flowing into your business.
What if I told you there’s more? Continue reading How BNI Members Can Be Found On The First Page Of Google
Have you ever been on a website and couldn’t find basic information? About page? Contact info? Email address? A specific product or service? In fact, a website where navigating through it almost felt like brain surgery? Continue reading The Ultimate Website Design Test: Is It Faster To Find Something On Your Site If You Google It?
The answer is it depends :). Continue reading Should You Break Up Your Blog Posts and Articles Into Multiple Pages?
I had the pleasure of working with Tadeusz (Tad for short) at Crazy Egg. He operated the Twitter and Facebook profiles back in 2017. During that period I was shown a different world of social media management that unveiled the true potential of what thoughtful social media practices can do for a brand. Continue reading How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk
Sometimes, you’ll buy a domain name and you’ll totally forget what company you bought it from. Or you’ll purchase it in some roundabout way through another service that just happens to package a domain name with their offer. For whatever reason, busy business owners do lose access to domain names they’ve bought.
This is a fairly common problem and it happened to a client of ours. We’re going to talk about how to solve this problem and other ways to work around it. Continue reading Who the Heck Did I Buy My Domain Name From?
“It’s only a few hundred words so it shouldn’t take you long”.
That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.
To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)
Free as in no cost?
Free as in freedom?
Free as in no value?
The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?
If you’re going to embark on content marketing and you’re not sure where to start, or if you don’t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.
Start by building out your FAQ content. Continue reading How to Build a FAQ Section the Right Way (From an SEO Perspective)
SEO doesn’t need to be an ongoing monthly project that drains your marketing budget. Sometimes all a website needs is a quick audit and a few changes to the source code. Continue reading The Easiest SEO That Most Businesses Fail To Do
Business blogs are probably one of the most under-utilized assets for most companies. They usually serve as an afterthought, as “something else we should have on the website.” But when used and nurtured correctly, a business blog can be the highest ROI in your sales and marketing arsenal. Continue reading Get A Free Business Blog Audit! Learn How To Get Your Blog Working For Your Business ASAP.
Links? What are links? Continue reading How To Show Up First In Google? Answer: Get Links To Your Webpages
I’ve heard it said plenty of times: “We need a rockstar”.
Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.
And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”
I know a lot of you never look at your own website. If you look around and navigate through your webpages, you’ll see all kinds of stuff that’s broken or something that needs a tweak. Set up a system to check your website once a month. Continue reading Online Business Sanity Checking 101 – Use Your Own Website!
One of the biggest downsides to running an online business is that you rarely interface with your customers face-to-face. Continue reading The Most Important Question To Ask Your Customers
Keeping on top of social media is quite a task.
It’s extremely time consuming and worst of all – it’s a total distraction.
If you’re trying to run a business, or just trying to get work done using any sort of business process, being tied to social media all day can be very counter-productive. Continue reading Who Can Do My Social Media For Me?
Coming up with advertisement copy can be daunting.
And sometimes it’s best to let the pros help out.
If writing just isn’t your thing, that’s totally acceptable. That’s why outsourcing work exists :). Continue reading Who Can I Hire To Write My Ads?
