No doubt, weekly BNI meetings are the heartbeat of the organization.
The support you get from fellow members is unparalleled. Friendships developed there can last a lifetime. Tips gleaned from others can hike your profits as nothing else can. Above all, the meetings get those precious referrals and leads flowing into your business.
What if I told you there’s more? Continue reading How BNI Members Can Be Found On The First Page Of Google
Have you ever been on a website and couldn’t find basic information? About page? Contact info? Email address? A specific product or service? In fact, a website where navigating through it almost felt like brain surgery? Continue reading The Ultimate Website Design Test: Is It Faster To Find Something On Your Site If You Google It?
The answer is it depends :). Continue reading Should You Break Up Your Blog Posts and Articles Into Multiple Pages?
I had the pleasure of working with Tadeusz (Tad for short) at Crazy Egg. He operated the Twitter and Facebook profiles back in 2017. During that period I was shown a different world of social media management that unveiled the true potential of what thoughtful social media practices can do for a brand. Continue reading How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk
Sometimes, you’ll buy a domain name and you’ll totally forget what company you bought it from. Or you’ll purchase it in some roundabout way through another service that just happens to package a domain name with their offer. For whatever reason, busy business owners do lose access to domain names they’ve bought.
This is a fairly common problem and it happened to a client of ours. We’re going to talk about how to solve this problem and other ways to work around it. Continue reading Who the Heck Did I Buy My Domain Name From?
“It’s only a few hundred words so it shouldn’t take you long”.
That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.
To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)
Free as in no cost?
Free as in freedom?
Free as in no value?
The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?
If you’re going to embark on content marketing and you’re not sure where to start, or if you don’t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.
Start by building out your FAQ content. Continue reading How to Build a FAQ Section the Right Way (From an SEO Perspective)
SEO doesn’t need to be an ongoing monthly project that drains your marketing budget. Sometimes all a website needs is a quick audit and a few changes to the source code. Continue reading The Easiest SEO That Most Businesses Fail To Do
Business blogs are probably one of the most under-utilized assets for most companies. They usually serve as an afterthought, as “something else we should have on the website.” But when used and nurtured correctly, a business blog can be the highest ROI in your sales and marketing arsenal. Continue reading Get A Free Business Blog Audit! Learn How To Get Your Blog Working For Your Business ASAP.
Links? What are links? Continue reading How To Show Up First In Google? Answer: Get Links To Your Webpages
I’ve heard it said plenty of times: “We need a rockstar”.
Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.
And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”
I know a lot of you never look at your own website. If you look around and navigate through your webpages, you’ll see all kinds of stuff that’s broken or something that needs a tweak. Set up a system to check your website once a month. Continue reading Online Business Sanity Checking 101 – Use Your Own Website!
One of the biggest downsides to running an online business is that you rarely interface with your customers face-to-face. Continue reading The Most Important Question To Ask Your Customers
Keeping on top of social media is quite a task.
It’s extremely time consuming and worst of all – it’s a total distraction.
If you’re trying to run a business, or just trying to get work done using any sort of business process, being tied to social media all day can be very counter-productive. Continue reading Who Can Do My Social Media For Me?
Coming up with advertisement copy can be daunting.
And sometimes it’s best to let the pros help out.
If writing just isn’t your thing, that’s totally acceptable. That’s why outsourcing work exists :). Continue reading Who Can I Hire To Write My Ads?
Brand.
Not Branding.
Brand.
It’s more than a logo or a slogan. It’s really everything about your company.
And it’s time to flip your mindset about how you do everything from now on. Continue reading Why You Should Keep Brand Top of Mind When it Comes to Everything You Do & Every Decision You Make
