WordPress is a great balance of freedom and control — not as restrictive as some ‘build a beautiful website’ platforms, it still doesn’t require coding skill or IT chops. And whether you’re hiring a developer or doing it yourself, you can get a good-looking, functional website that brings in actual customers without breaking the bank or tearing out all your hair.
Until it quits working. Continue reading Is Your WordPress Website Broken?
It’s one thing to have a broken website, but it doubly stinks to find out it hurts your website’s ability to show up in Google. In this post, we’re going to go over why having a broken website damages your ability to show up in Google. Continue reading Why Broken Websites Are Bad For SEO
There is a lot to think about when creating or redesigning a website. Some businesses get seduced by all the latest bells and whistles. They want sliders here and videos popping up there.
SEO, keywords and splashy landing pages with bright images get lots of attention and are important elements of your web content sales strategy. But, what they sometimes fail to value is the use of clear, concise language with the power to reach an audience.
If you are about to create or rewrite your business web content, or will be working with a content strategist, here are some common mistakes businesses can avoid: Continue reading Are You Making These 5 Mistakes with Your Website Language?
Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.
To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.
All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.
What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?
In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues
Before we start, the key reason we pursued an interview with Rey was that he inspired us during a talk he gave. His premise was that you can identify what you need to change in a business to make improvements. However, if the team doesn’t believe that the changes will help or that individuals don’t believe they can change, then generally nothing will improve. Continue reading Want to Improve Your Business? Your Teams? Hit Goals? Then Listen to Rey Soriano!
Knowing HTML is really useful when you’re creating blog posts and web pages. It’s the only true way to work out those formatting kinks that nearly all content management systems will throw at you. Additionally, it’s also important to know because it can help you make web content that’s more accessible for people with disabilities.
In this post, we’re going to create a cheat sheet so you know how to correctly format the HTML of your posts and get rid of some annoying things CMSs like to do (like unnecessary spaces and line breaks!). Continue reading A Handy HTML Cheat Sheet for Your Typical Content Management System
When you get to the Google home page, you’re faced with an uber-simple interface and yet on the other side is a virtual library that has indexed trillions of webpages. There are so many interesting things we can learn about both the home page and the search results themselves.
Let’s first take a look at how the Google home page has evolved over the years. Here is a sampling of screenshots from 1998 – to today – of the Google home page. Continue reading The History of the Google Home Page (1998 – 2019) & What It Means For Your Business Today
We have a few clients that are currently building web applications and their main marketing websites from scratch. In some cases, they’re not using any frameworks or templates to build from (which is totally acceptable). If you’re doing something similar, be sure to use this cheat sheet to sanity check the HTML template you’ve created. Continue reading Infographic: On-Page Search Engine Optimization Cheat Sheet
First things first, I’d like to thank Kristi Hines for her initial blog post. This article inspired this guide! Continue reading Submit Your Startup: 50 Sites Where You Can List Your Startup in 2019
Recently, we interviewed David Berstein of Berstein Law in Newport Beach, CA about intellectual property questions that many startups may have. Many of our questions were answered, but if you have specific questions, feel free to contact David at (949) 783-4210. Continue reading Copyrights & Intellectual Property Basics for Startups: An Interview with David Berstein
“It’s like throwing 100 dollar bills out on your lawn.”
– Paul Jontig
I don’t think Paul was the first person to coin this saying, but I LOVED that he brought it up during our company meeting back in 2008.
But that’s pretty much what we were doing. Throwing away money. Continue reading Want Near Infinite Return On Investment? Have A Search Engine Optimization Audit Done.
Alexa.com has been around for quite a while, and even though it’s now owned by Amazon, it has nothing to do with the Alexa home robot thingamajigger.
Alexa.com has traditionally ranked all the world’s websites by visitor traffic. The lower your website’s Alexa score, the more popular it is. At one time, Alexa.com publicly listed the rankings for all websites on earth, but today they only list the top 50.
We thought it would be fun to see what the tops sites main color palettes are and see if we can find any patterns, or notice any interesting things design-wise. At the end of the post, we discuss our conclusions. Continue reading Color Palettes of The Top 50 Alexa Websites as of 2019
Commercial real estate can be a confusing area for new businesses and startups. It’s very different from residential real estate.
So, it’s good to find someone who can advise you. Luckily, we’ve interviewed Tom Abel, and he’s got plenty of pearls of wisdom to share. He’s a commercial real estate broker who helps attorneys, Certified Public Accountants (CPAs), insurance, technology, and medical companies find commercial spaces to buy or lease.
We asked him to provide a few top tips that he feels every new small business and startup should know before considering their first office space.
So, let’s dive in! Continue reading Commercial Office Space Leasing Tips and Secrets for Tech Startups – An Interview With Tom Abel
Some business owners would LOVE to be on the first page of Google.
Others couldn’t care less.
Regardless of which camp you fall into, it’s good to know that you can easily take advantage of available real estate on Google (and other sites) that’s waiting for you to claim it. Continue reading How to Claim the Search Engine Real Estate You’re Entitled To
No doubt, weekly BNI meetings are the heartbeat of the organization.
The support you get from fellow members is unparalleled. Friendships developed there can last a lifetime. Tips gleaned from others can hike your profits as nothing else can. Above all, the meetings get those precious referrals and leads flowing into your business.
What if I told you there’s more? Continue reading How BNI Members Can Be Found On The First Page Of Google
Have you ever been on a website and couldn’t find basic information? About page? Contact info? Email address? A specific product or service? In fact, a website where navigating through it almost felt like brain surgery? Continue reading The Ultimate Website Design Test: Is It Faster To Find Something On Your Site If You Google It?
The answer is it depends :). Continue reading Should You Break Up Your Blog Posts and Articles Into Multiple Pages?
I had the pleasure of working with Tadeusz (Tad for short) at Crazy Egg. He operated the Twitter and Facebook profiles back in 2017. During that period I was shown a different world of social media management that unveiled the true potential of what thoughtful social media practices can do for a brand. Continue reading How to do B2B Social Media Marketing the Right Way – An Interview with Tadeusz Szewczyk
Sometimes, you’ll buy a domain name and you’ll totally forget what company you bought it from. Or you’ll purchase it in some roundabout way through another service that just happens to package a domain name with their offer. For whatever reason, busy business owners do lose access to domain names they’ve bought.
This is a fairly common problem and it happened to a client of ours. We’re going to talk about how to solve this problem and other ways to work around it. Continue reading Who the Heck Did I Buy My Domain Name From?
“It’s only a few hundred words so it shouldn’t take you long”.
That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.
To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)
