How to Make Your Business Battle Ready – an Interview With Anthony Campo

I had the pleasure of discussing several key insights of small business ownership with Anthony Campo, Leadership and Organizational Development Consultant at Battle Ready Business. Campo believes in exploring all the elements involved in building a successful, Battle Ready Business. Those elements encompass Sales, Marketing, Leadership, Finance and Personal Development. On his Be Battle Ready podcast, he does the interviewing. We traded places for this blog. Continue reading How to Make Your Business Battle Ready – an Interview With Anthony Campo

What Is a Do-It-Yourself Website Builder?

Are you wanting to build a decent website on your own? With the right DIY website builder, it will be a breeze. 

Whether you’re a business owner, writer, painter, singer, or consultant, you can build your site without coding. Thanks to these DIY platforms, technological barriers can’t keep you from going online anymore. 

Remember – it takes about 0.05 seconds for a visitor to form an opinion about your website. So even if you’re a newbie, you must use something decent. That’s where DIY website builders save the day.

However, getting the best DIY website builder can be confusing and tricky. In this guide, you’ll learn the A-to-Z of DIY website builders. Continue reading What Is a Do-It-Yourself Website Builder?

Will Search Engine Optimization Make My Phone Ring?

“Will my phone ring?”

“No, that’s not what we do.”

Recently, we had a buddy of ours look into our search engine optimization service. And he asked a really great question:

“How do I justify spending money on your service, I don’t see what kind of results I’ll be getting out of this”.

Continue reading Will Search Engine Optimization Make My Phone Ring?

How To Accept Credit Card Payments When You Are in a High Risk Industry

We interviewed Matt Zertuche of Paymintz recently to ask him about how non-traditional industries can accept credit card and crypto payments. As the world changes, new ways of collecting payments from customers are adapting and we were incredibly interested in knowing more about this topic. Continue reading How To Accept Credit Card Payments When You Are in a High Risk Industry

Interview With Web Designer Kim Earp: Common Questions Small Business Owners Have About Websites – With Answers!

Why do small business owners and professionals need a website? For example, why not get by with a Facebook page?

We live in a digital age where a website serves as your digital storefront. More and more business are being discovered online it is important to make sure your business is professionally represented online. Continue reading Interview With Web Designer Kim Earp: Common Questions Small Business Owners Have About Websites – With Answers!

7 Surprising Reasons Why You Might Not Want to Be Found on Google

Everybody and their cat want to be on the first page of Google, right?

Well, maybe not everybody (or every cat). 

Believe it or not, some businesses don’t need to be found on Google. Not all businesses rely on Google for their customers. Instead, they might get their customers through word of mouth, local media, or industry connections. 

Having your business easily found on Google will undoubtedly bring you lots of traffic and attention. But with this comes certain downsides you might not have anticipated. Continue reading 7 Surprising Reasons Why You Might Not Want to Be Found on Google

Is Your WordPress Website Broken?

WordPress is a great balance of freedom and control — not as restrictive as some ‘build a beautiful website’ platforms, it still doesn’t require coding skill or IT chops. And whether you’re hiring a developer or doing it yourself, you can get a good-looking, functional website that brings in actual customers without breaking the bank or tearing out all your hair.

Until it quits working. Continue reading Is Your WordPress Website Broken?

Are You Making These 5 Mistakes with Your Website Language?

There is a lot to think about when creating or redesigning a website. Some businesses get seduced by all the latest bells and whistles. They want sliders here and videos popping up there.

SEO, keywords and splashy landing pages with bright images get lots of attention and are important elements of your web content sales strategy. But, what they sometimes fail to value is the use of clear, concise language with the power to reach an audience.

If you are about to create or rewrite your business web content, or will be working with a content strategist, here are some common mistakes businesses can avoid: Continue reading Are You Making These 5 Mistakes with Your Website Language?

How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

Most businesses, business owners, and sales reps have a tendency to communicate to their customers using jargon or language that their customers and prospects don’t use.

To make matters worse, businesses will also market and advertise to their prospects using the same jargon and language.

All businesses do this (at one time or another). It’s just a habit. It’s so easy to say and use the same words every day and not think about the real effects that language has on business results.

What if I told you there was a gold mine of language data out there that can boost your leads, sales, phone calls, revenues, and all that great stuff?

In this post, we’re going to do a deep dive into this very subject and come out refreshed and ready to win! Continue reading How to Discover the Language Your Customers Use That Will Lead to Big Sales & Revenues

Want to Improve Your Business? Your Teams? Hit Goals? Then Listen to Rey Soriano!

“It takes a lot of intention to create a great system.”

Before we start, the key reason we pursued an interview with Rey was that he inspired us during a talk he gave. His premise was that you can identify what you need to change in a business to make improvements. However, if the team doesn’t believe that the changes will help or that individuals don’t believe they can change, then generally nothing will improve. Continue reading Want to Improve Your Business? Your Teams? Hit Goals? Then Listen to Rey Soriano!

A Handy HTML Cheat Sheet for Your Typical Content Management System

Knowing HTML is really useful when you’re creating blog posts and web pages. It’s the only true way to work out those formatting kinks that nearly all content management systems will throw at you. Additionally, it’s also important to know because it can help you make web content that’s more accessible for people with disabilities.

In this post, we’re going to create a cheat sheet so you know how to correctly format the HTML of your posts and get rid of some annoying things CMSs like to do (like unnecessary spaces and line breaks!). Continue reading A Handy HTML Cheat Sheet for Your Typical Content Management System

The History of the Google Home Page (1998 – 2019) & What It Means For Your Business Today

When you get to the Google home page, you’re faced with an uber-simple interface and yet on the other side is a virtual library that has indexed trillions of webpages. There are so many interesting things we can learn about both the home page and the search results themselves.

Let’s first take a look at how the Google home page has evolved over the years. Here is a sampling of screenshots from 1998 – to today – of the Google home page. Continue reading The History of the Google Home Page (1998 – 2019) & What It Means For Your Business Today

Infographic: On-Page Search Engine Optimization Cheat Sheet

on-page search engine optimization seo cheat sheet infographic

We have a few clients that are currently building web applications and their main marketing websites from scratch. In some cases, they’re not using any frameworks or templates to build from (which is totally acceptable). If you’re doing something similar, be sure to use this cheat sheet to sanity check the HTML template you’ve created. Continue reading Infographic: On-Page Search Engine Optimization Cheat Sheet

Copyrights & Intellectual Property Basics for Startups: An Interview with David Berstein

Recently, we interviewed David Berstein of Berstein Law in Newport Beach, CA about intellectual property questions that many startups may have. Many of our questions were answered, but if you have specific questions, feel free to contact David at (949) 783-4210. Continue reading Copyrights & Intellectual Property Basics for Startups: An Interview with David Berstein

Want Near Infinite Return On Investment? Have A Search Engine Optimization Audit Done.

“It’s like throwing 100 dollar bills out on your lawn.”

– Paul Jontig

I don’t think Paul was the first person to coin this saying, but I LOVED that he brought it up during our company meeting back in 2008.

But that’s pretty much what we were doing. Throwing away money. Continue reading Want Near Infinite Return On Investment? Have A Search Engine Optimization Audit Done.

Color Palettes of The Top 50 Alexa Websites as of 2019

Alexa.com has been around for quite a while, and even though it’s now owned by Amazon, it has nothing to do with the Alexa home robot thingamajigger.

Alexa.com has traditionally ranked all the world’s websites by visitor traffic. The lower your website’s Alexa score, the more popular it is. At one time, Alexa.com publicly listed the rankings for all websites on earth, but today they only list the top 50.

We thought it would be fun to see what the tops sites main color palettes are and see if we can find any patterns, or notice any interesting things design-wise. At the end of the post, we discuss our conclusions. Continue reading Color Palettes of The Top 50 Alexa Websites as of 2019

Commercial Office Space Leasing Tips and Secrets for Tech Startups – An Interview With Tom Abel

Commercial real estate can be a confusing area for new businesses and startups. It’s very different from residential real estate.

So, it’s good to find someone who can advise you. Luckily, we’ve interviewed Tom Abel, and he’s got plenty of pearls of wisdom to share. He’s a commercial real estate broker who helps attorneys, Certified Public Accountants (CPAs), insurance, technology, and medical companies find commercial spaces to buy or lease.

We asked him to provide a few top tips that he feels every new small business and startup should know before considering their first office space.

So, let’s dive in! Continue reading Commercial Office Space Leasing Tips and Secrets for Tech Startups – An Interview With Tom Abel