Why No-One Clicks On Your Search Ads (and how to fix that!)

“It’s only a few hundred words so it shouldn’t take you long”.

That’s a statement countless copywriting clients have thrown my way over the years. A statement that couldn’t be further from the truth.

To communicate a complex problem, sophisticated solution, or intricate product in 2000+ words isn’t too tall an order. But try to do the same in a quarter (or less) of the word count and the task becomes infinitely more difficult. Continue reading Why No-One Clicks On Your Search Ads (and how to fix that!)

Got an Old Laptop? A Kid Needs It to Get Ahead! Check out This List of Places That Will Gladly Take It.

Technology is everywhere, and whether we realize it or not, we often take it for granted. For those of us who haven’t been there, it’s hard to imagine the difficulty that poverty inflicts on a person’s life. We can all understand simple concepts like hunger and lack of basic necessities, but there are many more facets to poverty, subtle and insidious, which evade our collective awareness, and chip away at progress and opportunity. Continue reading Got an Old Laptop? A Kid Needs It to Get Ahead! Check out This List of Places That Will Gladly Take It.

“FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

Free as in no cost?

Free as in freedom?

Free as in no value?

The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

How to Build a FAQ Section the Right Way (From an SEO Perspective)

If you’re going to embark on content marketing and you’re not sure where to start, or if you don’t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.

Start by building out your FAQ content. Continue reading How to Build a FAQ Section the Right Way (From an SEO Perspective)

Get A Free Business Blog Audit! Learn How To Get Your Blog Working For Your Business ASAP.

Business blogs are probably one of the most under-utilized assets for most companies. They usually serve as an afterthought, as “something else we should have on the website.” But when used and nurtured correctly, a business blog can be the highest ROI in your sales and marketing arsenal. Continue reading Get A Free Business Blog Audit! Learn How To Get Your Blog Working For Your Business ASAP.

Why You Shouldn’t Hire “Rock Stars”

I’ve heard it said plenty of times: “We need a rockstar”.

Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.

And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”

Online Business Sanity Checking 101 – Use Your Own Website!

I know a lot of you never look at your own website. If you look around and navigate through your webpages, you’ll see all kinds of stuff that’s broken or something that needs a tweak. Set up a system to check your website once a month. Continue reading Online Business Sanity Checking 101 – Use Your Own Website!

Who Can Do My Social Media For Me?

Keeping on top of social media is quite a task.

It’s extremely time consuming and worst of all – it’s a total distraction.

If you’re trying to run a business, or just trying to get work done using any sort of business process, being tied to social media all day can be very counter-productive. Continue reading Who Can Do My Social Media For Me?

Why You Should Keep Brand Top of Mind When it Comes to Everything You Do & Every Decision You Make

Brand.

Not Branding.

Brand.

It’s more than a logo or a slogan. It’s really everything about your company.

And it’s time to flip your mindset about how you do everything from now on. Continue reading Why You Should Keep Brand Top of Mind When it Comes to Everything You Do & Every Decision You Make