As a business coach, you teach this skill all the time: how to delegate.
It’s an early lesson in time management: only do what only you can do. Anything else gets delegated or deleted. But do you practice what you preach? Are you still writing your own blog articles?
Think about it: is blogging something ONLY you can do? The answer is no. It’s time to start walking the walk. Here are five reasons to outsource your blog content today.
1. You’re a coach, not a writer
I’ll tell you straight. You don’t make money by writing. You’re a coach, and you get paid to coach.
Outsourcing your blog and other content frees up your time and energy to be a coach. You want to be busy coaching, not sitting in front of Microsoft Word trying to come up with the next paragraph of your blog.
And even if you like writing, even if you’re good at it… it simply takes too long. Your time is better spent doing things only you can do.
Your zone of genius is coaching. So leave the writing to a professional.
2. Hiring professionals = better results
Writing a successful blog requires more than just time and writing skills. To be successful, you need to know SEO strategies.
When you hire a professional to write your blog, you’re guaranteed high-quality, SEO-optimized content. What’s SEO? It’s Search Engine Optimization, and it’s essential if you want people to find your blog.
A blog article can be well-written, but if it doesn’t have solid SEO, no one will read it. Professionals know how to write for people, and for the search engines. This ensures that your piece will be found and read by as many people as possible.
And you always own the content, so your blog will grow and grow. That means more and more eyeballs on your site, and more people signing up to work with you. Your return on investment never stops.
3. Never run out of content
As a business coach, you need a continuous stream of content. That means blog articles, emails, and social media content.
By outsourcing your blog, you’ll never run out of material. You’ll have plenty of content for all your social media channels, plus email marketing.
How much time do you spend trying to come up with fresh, compelling content? Get that time back, and free up your brain space for paying work.
4. You’ll get more business
Blog articles build inbound traffic to your website. Simply put, the more people who come to your website, the more who will sign up with you. If you have lots of compelling content, people will stay on your website longer.
Your blog is a money-making machine. It earns its keep through improved website visibility, inbound traffic, and more paying clients. A good blog gives your prospects a reason to stay on your website longer, increasing the chances they book a session with you.
The more they read, the more they get to know you. Quality content raises the crucial “know, like, and trust” factor. When you have a lot of content available, people will feel like they know you. When they like what you have to say, they’re more likely to trust you. Then they’re ready to buy from you.
5. You build credibility and authority
A well-written blog builds the long-term relationship you have with your prospects and clients.
But here’s the trick: you have to be consistent.
It can be a struggle to create content week-in and week-out. If you get sick, get extra busy, or plain don’t have time, your blog is often the first thing that gets cut.
By outsourcing your content, your blog never stops. Your credibility and authority in the field continue to grow. And by keeping your blog current, you continue to build the relationship with your prospects.
Ready to get your time back?
By outsourcing your blog, you’ll have more time for coaching and make more money. But who can you trust with this crucial aspect of your brand? Judicious, Inc. is your answer.
Judicious, Inc. employs experienced writers who can create persuasive and engaging content for your coaching business. We’re the best at what we do. We know how to write for entrepreneurs like yourself, and we love building relationships with people just like you. At Judicious, we take this relationship seriously. When you succeed, we succeed.
Our writers will take the time to understand your unique brand and messaging, and incorporate that into everything we write. Your voice will be integrated seamlessly into your blog, so it always sounds like you.
Stop wasting your time in front of a word processor, and get the content your brand deserves. If you’re ready to take your business to the next level, book a session with us, and let’s talk.