Free as in no cost?
Free as in freedom?
Free as in no value?
The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?
If you’re going to embark on content marketing and you’re not sure where to start, or if you don’t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.
Start by building out your FAQ content. Continue reading How to Build a FAQ Section the Right Way (From an SEO Perspective)
SEO doesn’t need to be an ongoing monthly project that drains your marketing budget. Sometimes all a website needs is a quick audit and a few changes to the source code. Continue reading The Easiest SEO That Most Businesses Fail To Do
Business blogs are probably one of the most under-utilized assets for most companies. They usually serve as an afterthought, as “something else we should have on the website.” But when used and nurtured correctly, a business blog can be the highest ROI in your sales and marketing arsenal. Continue reading Get A Free Business Blog Audit! Learn How To Get Your Blog Working For Your Business ASAP.
Links? What are links? Continue reading How To Show Up First In Google? Answer: Get Links To Your Webpages
I’ve heard it said plenty of times: “We need a rockstar”.
Meaning the executive team wants to buy success by hiring that mythical talent. Whether it’s a “SEO rockstar”, “PPC rockstar”, “growth rockstar” etc.
And while it is possible to stumble upon these people – and they may do wonders for your company – I find this hiring mentality a little troubling. Continue reading Why You Shouldn’t Hire “Rock Stars”
I know a lot of you never look at your own website. If you look around and navigate through your webpages, you’ll see all kinds of stuff that’s broken or something that needs a tweak. Set up a system to check your website once a month. Continue reading Online Business Sanity Checking 101 – Use Your Own Website!
One of the biggest downsides to running an online business is that you rarely interface with your customers face-to-face. Continue reading The Most Important Question To Ask Your Customers
Keeping on top of social media is quite a task.
It’s extremely time consuming and worst of all – it’s a total distraction.
If you’re trying to run a business, or just trying to get work done using any sort of business process, being tied to social media all day can be very counter-productive. Continue reading Who Can Do My Social Media For Me?
Coming up with advertisement copy can be daunting.
And sometimes it’s best to let the pros help out.
If writing just isn’t your thing, that’s totally acceptable. That’s why outsourcing work exists :). Continue reading Who Can I Hire To Write My Ads?
Brand.
Not Branding.
Brand.
It’s more than a logo or a slogan. It’s really everything about your company.
And it’s time to flip your mindset about how you do everything from now on. Continue reading Why You Should Keep Brand Top of Mind When it Comes to Everything You Do & Every Decision You Make
