Are you wondering whether your Squarespace site is SEO friendly?
The answer is yes. But knowing your Squarespace site is SEO compatible is only the first step. Effective SEO can be a complicated process. In fact, when it comes to SEO, this phase truly sums it up best - it’s complicated.
We can help with your onsite SEO.
SEO’s terminology alone requires a cheat sheet. Algorithms, backlinks, bounce rates, crawlability, organic search, holistic SEO approach. You get the gist. And to keep it really interesting? Google regularly changes the elements that get high rankings in their searches. Judicious, Inc knows the intricacies of Squarespace when it comes to SEO.
Why SEO is important?
SEO is important because search engines, like Google, Bing and Yahoo drive the majority of online traffic. Your digital real estate has value. While we’re all bombarded with online ads, the majority of users put their trust in organic (on-page) vs. online ads.
Are you worried about your website performance?
If you are the DIY type, you probably tackled the creation of your own Squarespace site. There are some great online resources and loads of tips on how to do your own, on-page SEO. If you have the time and interest, take that path.
If you would prefer to devote your sweat equity to meeting your business goals, leave your Squarespace SEO to us.
We can provide your Squarespace website with:
- Complete Website Audit
- Optimization Tips
- Content Strategy and Marketing
We make a point of staying on top of the latest shifts in Google’s UI, and can utilize tweaks to titles, meta descriptions, snippets, and calls to action to improve your organic search results.
Why Squarespace is better than WordPress
You’ll find proponents on both sides of this argument. Working with both platforms, we find that for most people Squarespace is a great choice. They offer everything you need to create and maintain a website, for business or personal use. WordPress offers a greater variety of options and room for expansion, but that comes at a cost. Creating and editing the site is not as intuitive, which means a longer learning curve. When a problem with a theme or plugin occurs, a knowledge of coding may be needed to fix it.
Squarespace is a closed source platform, with approximately 70 themes. WordPress is an opensource platform, anyone can contribute to and offers 11,000 themes. However, WordPress themes and plugins are also notoriously susceptible to security vulnerabilities. This often translates to more site downtime or just straight offline inaccessibility, which is bad for SEO.
How we can work together
Our services are tailored to meet your needs. SEO is not a silver bullet, quick fix, but solid SEO strategies, over time, can boost your local and regional reach.
If your budget does not allow for any professional SEO work, for a modest fee, we can provide a cursory overview of what you need to look for on your site. We can also recommend some resources for you to pursue.
Our approach is to discuss your needs based on your strategic goals. We then create a road map that is guided by what we find after a review of your current site. We start with local SEO, a process that ensures your site is listed in the correct databases and directories online.
Next we do a thorough keyword analysis. This is an integral part of the process and includes research specific to all the keywords your business wants to rank for and their effectiveness in searches. In addition, for a project focused on SEO, we often need to fix things on the site like optimizing heading tags, correcting the title tags, completing/adding meta descriptions or correcting redirect and text link issues.
Content strategy and creation is the most effective ROI, once the local SEO is completed and your site is optimized. To rank high consistently, on Google, your content must be seen as relevant to your readers. Keeping your site interesting and relevant involves the creation of new and strategically planned content.
Our goal is for you to be more successful in reaching your target audience with messaging that encourages them to act.