Boosting SEO on your Shopify Website
Finding visibility in a growing online market place
Online shopping has been developing year on year, but its rise during the COVID-19 pandemic has been meteoric. Following the mass closure of stores as countries went into lockdown, consumers turned to their phones, tablets and laptops to get their retail therapy.
The two online heavyweights, Amazon and eBay, announced huge growth in Q3 2020, compared to Q3 2019. Amazon’s 2020 Q3 figures revealed a 37% increase in net sales to $96.1 billion, and eBay announced a 25% increase.
This growth, driven by the COVID-19 pandemic, is set to have a long-term impact on consumers’ shopping behaviors.
So how can you get in on the action?
SEO is a great place to start.
Many businesses are focused on getting a website up and running that they forget about or miss out the vital, final step of SEO. At Judicious Inc, we think that sorting your SEO is a low hanging fruit. With some tweaks and changes, you can radically upscale the level of interest your business attracts online.
So what is SEO?
SEO is Search Engine Optimization. The aim is to give your business a higher ranking on a search engine’s results page when a person types relevant keywords into the search query. Good SEO improves your ranking on search engines like Google, Yahoo and Bing, and increases organic traffic to your website; this means traffic not generated by paid advertising like Google ads.
And more visitors should mean more sales.
SEO is much more sophisticated than stuffing a piece of content with as many keywords as possible. Google’s algorithms take in a huge range of factors when ranking your content, and you can be penalized for trying to ‘trick’ your way to the top of the rankings.
Getting the most from your Shopify site
Shopify is one of the most popular online-store building tools; according to Shopify, over 1,000,000 businesses use it to power their online retail stores. But building an online store is about more than just putting your products online - your potential customers need to be able to find your shop and your products.
You’ve spent time, effort and budget on creating a website on Shopify, now it’s time to maximize its performance in the search results by using Search Engine Optimization (SEO). Here are our top three reasons (and a few handy tips) for optimizing your Shopify site.
1. Improve your search engine ranking
We’ve already mentioned this, but it’s a biggie. Putting the right keywords in the right places can make a massive difference to your search results. A simple place to start is fixing your homepage title tag. This can have a dramatic effect on your search performance – moving your business from being rarely found in Google to having customers come by every few seconds.
2. Highlight specific services
By optimizing your site, you can highlight the specific services you offer so that people can find you when they’re looking for the service you provide. Researching keywords and adding them to your meta titles, meta descriptions, headings, and alt tags can really help boost your performance in this area.
3. Fewer clicks for your competitors
With your business populating the search results, and more people finding your services, your competitors will have fewer people clicking on their websites.
Make it happen
SEO is about meticulously working through your website and checking every tag, meta description, link and content to make sure they are performing for your business. At Judicious Inc we love the detail and thrive on trawling through every part of your website. Really, we do.
We understand the nuances of SEO for ecommerce website and specifically for Shopify sites. In fact, we have even written a book about it for Shopify – 50 Ways to Make Your First Sale. This knowledge, together with our judicious attention to detail, means our SEO optimization service can really make a difference to your website traffic (and sales).
Get in on the online shopping action and talk to us about improving your search engine traffic and visibility. Just fill in the form below to schedule a meeting.