{"id":5963,"date":"2026-09-14T23:41:58","date_gmt":"2026-09-14T23:41:58","guid":{"rendered":"https:\/\/judinc.com\/blog\/?p=5963"},"modified":"2026-09-14T23:43:04","modified_gmt":"2026-09-14T23:43:04","slug":"how-to-get-to-the-top-of-google","status":"publish","type":"post","link":"https:\/\/judinc.com\/blog\/how-to-get-to-the-top-of-google\/","title":{"rendered":"How to Get to the Top of Google in 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"How to Show Up at the Top of Google in 2026\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/sADbz7zFaus?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>You used to be able to &#8220;SEO&#8221; your way to the top of the Google search results in the past. It was hard work and never a guarantee, but now even that isn&#8217;t really a thing anymore.<\/p>\n<p>The Google search results are pretty chaotic lately. You may have an AI overview at the top, sponsored results everywhere, shopping results, map packs, a &#8220;people also asked&#8221; section and countless other on-page sections and elements. The layout is all over the place. If you ask me, Google has lost the plot in that respect. The results are chaos.<!--more--><\/p>\n<p>If you&#8217;re old like I am, you&#8217;ll remember what Yahoo was like in the 1990s. It was a hot mess:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/yahoo-home-page-the-year-2000.png\" alt=\"yahoo home page in the year 2000\" width=\"1002\" height=\"577\" class=\"aligncenter size-full wp-image-5975\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/yahoo-home-page-the-year-2000.png 1002w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/yahoo-home-page-the-year-2000-300x173.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/yahoo-home-page-the-year-2000-768x442.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p align=\"center\"><a href=\"https:\/\/www.flickr.com\/photos\/yodelanecdotal\/3740159059\">Source<\/a><\/p>\n<p>Google came along with a super-simple homepage and, after you submitted a query, just 10 search results. People loved Google because of its simplicity and the quality of the results. Here is what the Google search results looked like in 2005:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-results-page-in-2005.png\" alt=\"google search results page in 2005\" width=\"2133\" height=\"1200\" class=\"aligncenter size-full wp-image-5998\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-results-page-in-2005.png 2133w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-results-page-in-2005-300x169.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-results-page-in-2005-1024x576.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-results-page-in-2005-768x432.png 768w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-results-page-in-2005-1536x864.png 1536w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-results-page-in-2005-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2133px) 100vw, 2133px\" \/><\/p>\n<p>Other than it being a substantial wall of text, the layout is as simple as it gets. Pretty easy to scan. Pretty easy to find what you&#8217;re looking for.<\/p>\n<p>But history tends to repeat itself and so here we are again! Here is a Google results page in 2026:<\/p>\n<p><a href=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-result-page-2026-scaled.png\" target=\"_blank\"><img decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-result-page-2026-scaled.png\" alt=\"google search result page 2026\" width=\"200\" class=\"aligncenter size-full wp-image-5995\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-result-page-2026-scaled.png 548w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-result-page-2026-64x300.png 64w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-result-page-2026-219x1024.png 219w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-search-result-page-2026-329x1536.png 329w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/a><\/p>\n<p align=\"center\"><em>Google search result page in 2026. Looks pretty busy if you ask me!<\/em><\/p>\n<h2>How Do You Get to the Top of Google in 2026?<\/h2>\n<p>Answer: <strong>Google Ads<\/strong>.<\/p>\n<p>This was always the case &#8211; even as far back as 2004. You could always rank #1 on Google <em>if you were willing to pay for it<\/em>. And you didn&#8217;t have to wait months to get there. <\/p>\n<p>There is an important thing I should clear up.<\/p>\n<p>Search result layouts and on-page elements do change with every query. There are instances where no ad may be shown at the top of a specific query. But for the most part, many queries do display sponsored results (ads) at the top of the page.<\/p>\n<h2>Does Showing up at the Top of Google Even Really Matter if You\u2019re Running Ads?<\/h2>\n<p>Not really.<\/p>\n<p>Generally, people who run ads only care <strong>if people click on the ad<\/strong>. So it doesn&#8217;t matter if your ad ranks higher than a competitor. As a matter of fact, you may not want to bid for the top-most position if it&#8217;s going to be expensive.<\/p>\n<p>There is certainly a case to be made that you&#8217;d prefer to be lower down the search results page if <u>the price is more affordable<\/u>. Remember, with Google Ads you pay by the click. If you&#8217;re getting better-priced clicks in another location (other than the very top), why not go for that? The only drawback is you <strong>might<\/strong> get fewer clicks throughout the week.<\/p>\n<h2>Don\u2019t Forget \u2013 You Can Show up at the Top of Google for Thousands of Different Searches<\/h2>\n<p>Some people get myopic about Google Ads and SEO. They think of <em>one keyword<\/em> they want to rank for. You have to remember there are thousands of searches you can show up for and even questions. Once you start to think about this a bit, you can see there are a lot of ways to tackle your Google advertising strategy.<\/p>\n<p>What that comes down to is you&#8217;re going to have to plan and design many different landing page variations to best handle these different types of keyword searches. Don&#8217;t just send all your Google Ads clicks to your homepage! <\/p>\n<h2>You Can Choose Which Cities to Show Up In &#8211; and Which to Avoid<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-city-and-zip-code-targeting-example-map.jpg\" alt=\"google ads city and zip code targeting example map\" width=\"1536\" height=\"1024\" class=\"aligncenter size-full wp-image-6010\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-city-and-zip-code-targeting-example-map.jpg 1536w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-city-and-zip-code-targeting-example-map-300x200.jpg 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-city-and-zip-code-targeting-example-map-1024x683.jpg 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/google-ads-city-and-zip-code-targeting-example-map-768x512.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>This is another important detail. Google Ads has some pretty darn good geographic targeting. Limiting your ads to show up in specific geographies is really powerful. You will find that some cities are more competitive than others, or that some cities have better customers than others (depending on what you do). Picking the zip codes you want to target is a really important part of your ads strategy.<\/p>\n<p>A classic beginner mistake is to run ads across the entire United States. If you&#8217;re a large brand, that may make sense, but if you&#8217;re a small local business that&#8217;s going to be costly.<\/p>\n<h2>You Can Choose What Time of the Day You Want Your Ad Shown<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/choosing-the-right-time-of-day-and-day-of-week-google-ads.png\" alt=\"choosing the right time of day and day of week google ads\" width=\"1200\" height=\"730\" class=\"aligncenter size-full wp-image-6017\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/choosing-the-right-time-of-day-and-day-of-week-google-ads.png 1200w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/choosing-the-right-time-of-day-and-day-of-week-google-ads-300x183.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/choosing-the-right-time-of-day-and-day-of-week-google-ads-1024x623.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/choosing-the-right-time-of-day-and-day-of-week-google-ads-768x467.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Timing ads can be an incredibly important detail that many people forget about. I&#8217;ve seen people target ads when they weren&#8217;t open, only to spend money on leads when no one is answering the phone! Or they were busy with a client meeting or appointment and couldn&#8217;t answer the phone.<\/p>\n<p>There are also times of the day when your competitors aren&#8217;t advertising or are closed for business. These can be little sweet spots that you can target and clean up when no one is paying attention.<\/p>\n<p>Finally, you may want to not advertise when the other side of the world is awake. In some industries, your overseas competitors are running ads or even trying to waste your ad budget. By not running ads 24 hours a day, you can save some money.<\/p>\n<h2>We Help Businesses With Their Google Ads<\/h2>\n<p>Judicious, Inc. has been running Google Ads campaigns for businesses across the United States and Canada since 2015 &#8211; from subscription-based software companies to automotive repair and home services.<\/p>\n<p>Here is why we think you should consider Judicious, Inc. when it comes to Google Ads management:<\/p>\n<ol>\n<li><strong>We&#8217;re affordable<\/strong>. We don&#8217;t charge a percentage based on your Google Ads spend.<\/li>\n<li><strong>We&#8217;re flexible<\/strong>. There&#8217;s no multi-month contract. We work at your pace and budget.<\/li>\n<li>We may end up <u><strong>MAKING you understand your business better than you already do<\/strong><\/u>. Because that\u2019s the real key to success.<\/li>\n<\/ol>\n<p>There is no, &#8220;Oh yeah &#8211; looks like Google Ads doesn&#8217;t work with your business &#8211; better luck next time!&#8221; with us. <mark>We&#8217;re going to distill down what really makes your business tick with Google Ads<\/mark>. It&#8217;s a completely different process that most advertising agencies don&#8217;t get into.<\/p>\n<div id=\"contact\" style=\"width:100%;background-color:#fce190;margin:15px auto 0;border-radius:20px;padding:35px 40px;box-sizing:border-box;\">\n<form action=\"https:\/\/formcarry.com\/s\/F24Ia1WCKuz\" method=\"POST\" enctype=\"multipart\/form-data\">\n<h2 style=\"margin-top:0;\">Let\u2019s Talk About Your Google Ads<\/h2>\n<p>Whether you\u2019re looking to improve your current Google Ads performance or ready to have someone manage your campaigns, tell us a little about your business and we\u2019ll be in touch.<\/p>\n<p><label for=\"name\"><strong>First &amp; Last Name<\/strong><\/label><br \/><input type=\"text\" id=\"name\" name=\"name\" placeholder=\"Your first and last name..\" style=\"width:90%;padding:12px 20px;margin:8px 0 20px;box-sizing:border-box;border:3px solid #1F71BC;-webkit-transition:0.5s;transition:0.5s;outline:none;\"><br \/><label for=\"email\"><strong>Email Address<\/strong><\/label><br \/><input type=\"email\" id=\"email\" name=\"email\" placeholder=\"Your email..\" style=\"width:90%;padding:12px 20px;margin:8px 0 20px;box-sizing:border-box;border:3px solid #1F71BC;-webkit-transition:0.5s;transition:0.5s;outline:none;\"><br \/><label for=\"phone\"><strong>Phone Number (Optional)<\/strong><\/label><br \/><input type=\"text\" id=\"phone\" name=\"phone\" placeholder=\"Your phone number..\" style=\"width:90%;padding:12px 20px;margin:8px 0 20px;box-sizing:border-box;border:3px solid #1F71BC;-webkit-transition:0.5s;transition:0.5s;outline:none;\"><br \/><input type=\"submit\" value=\"Submit\" style=\"color:#fff;background-color:#1F71BC;white-space:normal;margin:5px 0 0;padding:14px 20px;border:0;border-radius:10px;font-size:20px;\"><\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You used to be able to &#8220;SEO&#8221; your way to the top of the Google search results in the past. It was hard work and never a guarantee, but now even that isn&#8217;t really a thing anymore. The Google search results are pretty chaotic lately. You may have an AI overview at the top, sponsored &hellip; <a href=\"https:\/\/judinc.com\/blog\/how-to-get-to-the-top-of-google\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Get to the Top of Google in 2026<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-5963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get to the Top of Google in 2026<\/title>\n<meta name=\"description\" content=\"You used to be able to SEO your way to the top of the Google search results in the past. It was hard work and never a guarantee, but now even that isn\u2019t really a thing anymore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/judinc.com\/blog\/how-to-get-to-the-top-of-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get to the Top of Google in 2026\" \/>\n<meta property=\"og:description\" content=\"You used to be able to SEO your way to the top of the Google search results in the past. It was hard work and never a guarantee, but now even that isn\u2019t really a thing anymore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/judinc.com\/blog\/how-to-get-to-the-top-of-google\/\" \/>\n<meta property=\"og:site_name\" content=\"We\u2019re Here To Help You Improve Your Online Presence\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-14T23:41:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T23:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2026\/09\/how-to-show-up-at-the-top-of-Google-2026.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1650\" \/>\n\t<meta property=\"og:image:height\" content=\"1020\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sean Work\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Work\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Get to the Top of Google in 2026","description":"You used to be able to SEO your way to the top of the Google search results in the past. It was hard work and never a guarantee, but now even that isn\u2019t really a thing anymore.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/judinc.com\/blog\/how-to-get-to-the-top-of-google\/","og_locale":"en_US","og_type":"article","og_title":"How to Get to the Top of Google in 2026","og_description":"You used to be able to SEO your way to the top of the Google search results in the past. 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