{"id":477,"date":"2018-02-14T14:48:18","date_gmt":"2018-02-14T14:48:18","guid":{"rendered":"http:\/\/judinc.com\/blog\/?p=477"},"modified":"2026-01-03T03:08:00","modified_gmt":"2026-01-03T03:08:00","slug":"how-to-build-a-faq-the-right-way","status":"publish","type":"post","link":"https:\/\/judinc.com\/blog\/how-to-build-a-faq-the-right-way\/","title":{"rendered":"How to Build a FAQ Section the Right Way (From an SEO Perspective)"},"content":{"rendered":"

If you\u2019re going to embark on content marketing and you\u2019re not sure where to start, or if you don\u2019t feel confident launching an all-out content marketing campaign, then we have some simple advice for you.<\/p>\n

Start by building out your FAQ content<\/em><\/strong>.<\/p>\n

FAQ content can provide a ton of highly targeted traffic to your website. In many cases, it should be the first content marketing campaign a business undertakes. Here are three great reasons why you should invest in a well-thought-out FAQ section:<\/p>\n

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  1. It can reduce support costs and customer service hours.<\/li>\n
  2. It can attract qualified buyers and\/or potential customers<\/strong> to your website.<\/li>\n
  3. It can provide a great employee resource, which can reduce confusion and inefficient communication.<\/li>\n<\/ol>\n

    But let’s first start with the wrong way<\/em> to make an FAQ section.<\/p>\n

    Don\u2019t Make Your FAQ One Page<\/h2>\n

    That means one webpage with short answers. Nope. Don\u2019t do that. Below is an example of what not to do:<\/p>\n

    \"medicaid.gov<\/p>\n

    This is from the FAQ section of Medicaid.gov<\/a>. As you can see, they’ve answered each question on the same webpage. And the answers aren’t that detailed either<\/em>.<\/p>\n

    The reason you don’t want to make your FAQ section one page is you’re going to lose out on a lot of good search engine traffic using one webpage. What you want to do is break out each question and corresponding answer into its own webpage<\/strong>.<\/p>\n

    That means create a unique URL<\/b> for each FAQ question. Dedicate an entire webpage to answering the question as thoroughly as possible. Use images (or screenshots) and video if you can. Anything that helps<\/b> the visitor – whatever makes it easier for them to get a clear answer to their question – do that.<\/p>\n

    Common sense, right?<\/p>\n

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    Would you like me to take a look at your website? Email me below and I’ll look around and tell you your biggest SEO mistake for free. – Sean Work, Founder of Judicious Inc.<\/em><\/p>\n
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    Here\u2019s a Good Example of a FAQ Section Done Right<\/h2>\n

    The FAQ section shown below is from sketchapp.com<\/a><\/p>\n

    \"sketch<\/p>\n

    What they have done is make each question a link to a webpage where the answer is explained in great detail. This is what you get when you click through to the answer:<\/p>\n

    \"sketch<\/p>\n

    And if you Google “How much does Sketch cost?” (in a private window), you’ll see that the page is the first page listed in the Google search results:<\/p>\n

    \"sketch<\/p>\n

    As you can see, for a lot of questions your customers may have, this FAQ structure we\u2019re recommending will keep them from having to do a lot of hunting :).<\/p>\n

    What About Blog Content That Serves as FAQ Material?<\/h2>\n

    This is a very natural thing to happen. A lot of times, blog articles serve as good FAQ content. In this case, you can simply link to these blog articles from your main FAQ webpage.<\/p>\n

    Does the URL Structure Matter?<\/h2>\n

    Not really. However, it’s a good idea to make “friendly” URLs. For example:<\/p>\n