{"id":3829,"date":"2022-03-09T19:04:42","date_gmt":"2022-03-09T19:04:42","guid":{"rendered":"https:\/\/judinc.com\/blog\/?p=3829"},"modified":"2026-03-22T16:56:34","modified_gmt":"2026-03-22T16:56:34","slug":"why-you-need-to-update-your-business-data-now","status":"publish","type":"post","link":"https:\/\/judinc.com\/blog\/why-you-need-to-update-your-business-data-now\/","title":{"rendered":"Has Your Business Moved? Why You Need to Update Your Business Data Now"},"content":{"rendered":"<p>When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your <em>new address<\/em> will start trickling into other online databases and directories &#8211; sometimes, without you even knowing it. <mark>To Google, it now looks like you have two business addresses \u2014 for the same business<\/mark>.<!--more--> <\/p>\n<p>Unfortunately, this makes your business data look less accurate to Google. The results can be disastrous: Google sends less traffic your way, moves you down the page and doesn\u2019t show you in local searches or on Maps.<!--more--><\/p>\n<p><em>And that\u2019s a ton of space at the top of the Google results page that you\u2019re losing out on.<\/em><\/p>\n<p>It\u2019s a good idea to have a firm like Judicious, Inc. handle this process because we\u2019ll also make sure:<\/p>\n<ol>\n<li aria-level=\"1\">All the &#8220;first page real estate&#8221; your business is entitled to gets grabbed by you (this blocks out competitors from showing up or results that are not related to your business).<\/li>\n<li aria-level=\"1\">We make sure people find you when they type in your business name.<\/li>\n<li aria-level=\"1\">We make sure people find you when they search for your professional name (if you\u2019re a doctor, lawyer or someone that markets their personal name and not business name).<\/li>\n<\/ol>\n<p>The results are more traffic and eyeballs from search engine visits. As well as blocking out potentially negative results. <mark>But the most important reason for doing this is to make sure your messaging and value proposition is being displayed in search engine results instead of random strings of text Google and other search engines use.<\/mark><\/p>\n<p><em>Remember, search engine optimization is marketing. The number one rule in marketing is to have a consistent brand experience and consistent messaging throughout everything your brand or business touches.<\/em><\/p>\n<h2>Need help with this? Schedule time to chat with us below:<\/h2>\n<p><!-- Calendly inline widget begin --><\/p>\n<div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/judiciousinc\/local-business-data-clean-up?hide_event_type_details=1&#038;hide_gdpr_banner=1\" style=\"min-width:320px;height:730px;\"><\/div>\n<p><script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script><br \/>\n<!-- Calendly inline widget end --><\/p>\n<h2>NAP+W (Name, Address, Phone Number + Website)<\/h2>\n<p>When you move, your NAP gets scrambled.<\/p>\n<p>NAP is Name, Address, Phone number.<\/p>\n<p>Google sees you as more trustworthy if your NAP appears in multiple places and is identical across all sources.<\/p>\n<p>If you have exactly the same address, business name, and phone number across eight or ten local directories, plus Google My Business, Google Maps, and so on, Google sees you as being a legit business. A lot of different people agree that you are who you say you are, and you are where you say.<\/p>\n<p>NAPs are a little bit fraught at the best of times. Every directory has slightly different information or stores it slightly differently, but Google basically wants this data to be identical. If you\u2019re Bobs Carpets in one location and Bob\u2019s Carpets in another, you\u2019ve got problems. Same if your phone number is laid out differently. They\u2019re that pedantic.<\/p>\n<p><mark>Say you were talking to someone you know as Frank and someone walks past and greets him: <\/p>\n<p><mark>\u2018Hey Mike!\u2019<\/mark><\/p>\n<p><mark><em>Huh?<\/em><\/mark><\/p>\n<p><mark>Immediately this person seems much less trustworthy. That\u2019s kind of what\u2019s happening when your NAP gets tangled.<\/mark><\/p>\n<p>And when you move, it almost always does. The vast majority of small businesses don\u2019t know where they\u2019re listed and already have slightly inaccurate listings that aren\u2019t doing what they could be for the business.<\/p>\n<h2>What should you do first?<\/h2>\n<p>The first thing to do is figure out how your business details were originally recorded, when you first incorporated or registered it. If you have branches, check where the branches are registered. This varies across the USA, but in California:<\/p>\n<ul>\n<li aria-level=\"1\">DBAs (Doing Business As; alternate names for separate places or parts of your business) are registered with the County<\/li>\n<li aria-level=\"1\">Corporations, including those for professions that are required to form Professional Corporations such as lawyers and doctors, are legally created by filing <a href=\"https:\/\/www.sos.ca.gov\/business-programs\/business-entities\/forms\/\">Articles of Incorporation-General Stock<\/a> (Form ARTS-GS) with the California Secretary of State<\/li>\n<li aria-level=\"1\">LLCs (Limited Liability Companies) are registered using <a href=\"https:\/\/www.sos.ca.gov\/business-programs\/business-entities\/forms\/\">Form LLC-1,<\/a> with the California Secretary of State<\/li>\n<\/ul>\n<p>Next, do a web search for the old details to find places where you\u2019re listed inaccurately.<\/p>\n<p>Create a spreadsheet from which you\u2019ll copy and paste your NAP information. You should include everything you think you\u2019re likely to need:<\/p>\n<ul>\n<li aria-level=\"1\">Business name<\/li>\n<li aria-level=\"1\">Business address<\/li>\n<li aria-level=\"1\">Business phone number<\/li>\n<li aria-level=\"1\">Business email<\/li>\n<\/ul>\n<p>These should be pedantically, precisely accurate and you should always fill them by copying directly from this sheet, so they\u2019re always 100% the same everywhere.<\/p>\n<h2>Getting NAPs right at home<\/h2>\n<p>Get your NAPs right on the core of your business\u2019 search presence: your website and your associated Google profiles.<\/p>\n<p>For your own website, it should just be a question of checking the text against your spreadsheet and changing it if it differs. It matters because this is often where third parties will get their info from. If you get it wrong so will they. Google will also take it into account.<\/p>\n<p>Make sure you look in the header and footer sections, About Us page and Contact Us page: anywhere your information is displayed.<\/p>\n<p>If you\u2019re using WordPress or another CMS and it lets you set your own snippets or meta descriptions, check those. And don\u2019t let content slip by either \u2014 whether it&#8217;s widgets in blog posts, or the actual text, make sure your NAPs are consistent across your own website.<\/p>\n<p>You can usually find every page that features your NAPs by searching in Google:<\/p>\n<p>site:yourbusiness.com your town<\/p>\n<p>You should also address your Google My Business\/Google Business Profile listing. This is where Google draws the data it uses to assign places in the maps carousel at the top of the search results page. So it\u2019s pretty important! Again, it needs to be consistent with all other sources; since it\u2019s under your control, it makes sense to deal with it first.<\/p>\n<h2>NAPs on Google My Business\/Google Business Profile<\/h2>\n<p>Google announced at the beginning of 2022 that it would be replacing GMB with Google Business Profile.<\/p>\n<p>For the future, there will be two experiences separated by the number of business <i>locations<\/i>. If you\u2019re a multi-location business, you\u2019ll get something similar to the classic GMB experience with a dedicated website to control multiple listings, one for each of your business locations. This will be called Google Business Profile Manager.<\/p>\n<p>If you\u2019re a single-location business, you\u2019ll have a different experience, called Google Business Profile, which works a little differently.<\/p>\n<p>In both cases, changes will be relatively minimal: this will still be your business\u2019 main presence on Google\u2019s platform. And if you already have a listing on GMB it will be carried over to the new service. All good news if your listing is correct. But it doesn\u2019t solve your problem if your listing is inaccurate.<\/p>\n<h3>Logging into an existing Google Business Profile<\/h3>\n<p>If you already have a Google My Business listing you can still access it via Google Business Profile and make any changes \u2014 such as tidying up your NAPs. I recommend at least skimming the guide to claiming your listing too; everything you can do for the first time when you claim your listing is also something you can adjust if you already have a profile.<\/p>\n<p>Here\u2019s how to log into your profile if you already have one:<\/p>\n<p>Go to <a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\">https:\/\/www.google.com\/intl\/en_us\/business\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/free-google-business-profile.png\" alt=\"free google business profile\" width=\"1487\" height=\"670\" class=\"aligncenter size-full wp-image-3845\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/free-google-business-profile.png 1487w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/free-google-business-profile-300x135.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/free-google-business-profile-1024x461.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/free-google-business-profile-768x346.png 768w\" sizes=\"auto, (max-width: 1487px) 100vw, 1487px\" \/><\/p>\n<p>If you\u2019re using a Google account that matches your business you can just go to Manage Now; if not, go to Sign in and enter your login details.<\/p>\n<p>You should see your business listed like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1202\" height=\"533\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/multiple-businesses-verification-pane.png\" alt=\"multiple businesses verification pane\" class=\"aligncenter size-full wp-image-3890\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/multiple-businesses-verification-pane.png 1202w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/multiple-businesses-verification-pane-300x133.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/multiple-businesses-verification-pane-1024x454.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/multiple-businesses-verification-pane-768x341.png 768w\" sizes=\"auto, (max-width: 1202px) 100vw, 1202px\" \/><\/p>\n<p>Notice that here, there are three businesses listed and they\u2019re all flagged. That\u2019s not a big problem for me because one is old and two are made up for this post. But if your actual business has multiple listings, <i>and you\u2019re a single-location business, <\/i>you need to delete them until there\u2019s only one. Pick the one with the best reviews, or that performs best in search. Delete businesses by selecting them, then going to Info&gt;Close this business on Google.<\/p>\n<p>If you\u2019re editing an existing profile, you can change your business details by clicking on the pencil icon in the main business listings page:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1159\" height=\"351\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/verification.png\" alt=\"verification\" class=\"aligncenter size-full wp-image-3892\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/verification.png 1159w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/verification-300x91.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/verification-1024x310.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/verification-768x233.png 768w\" sizes=\"auto, (max-width: 1159px) 100vw, 1159px\" \/><\/p>\n<p>From here, you can change all the details about your business, including what you\u2019re called, what you do, your description and your address.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-info.png\" alt=\"google business profile info\" width=\"1115\" height=\"710\" class=\"aligncenter size-full wp-image-3831\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-info.png 1115w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-info-300x191.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-info-1024x652.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-info-768x489.png 768w\" sizes=\"auto, (max-width: 1115px) 100vw, 1115px\" \/><\/p>\n<p>You can also edit from the homepage by clicking Info in the menu on the left.<\/p>\n<h3>Claiming a new listing on Google Business Profile<\/h3>\n<p>Here\u2019s how to claim your listing if you\u2019re a single-location business:<\/p>\n<p>Search Google for your business address, then move over to maps by clicking on the map in search results:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/add-your-business.jpg\" alt=\"add your business google business profile\" width=\"1200\" height=\"542\" class=\"aligncenter size-full wp-image-3914\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/add-your-business.jpg 1200w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/add-your-business-300x136.jpg 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/add-your-business-1024x463.jpg 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/03\/add-your-business-768x347.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Select Add your business, and you\u2019ll see:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/start-building-your-business-profile.png\" alt=\"start building your business profile\" width=\"1444\" height=\"827\" class=\"aligncenter size-full wp-image-3832\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/start-building-your-business-profile.png 1444w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/start-building-your-business-profile-300x172.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/start-building-your-business-profile-1024x586.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/start-building-your-business-profile-768x440.png 768w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\" \/><\/p>\n<p>You can enter any business name. You can also enter any business category. When you do, Google will offer you a dropdown that lets you choose from existing categories. Look around and find something that seems to fit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-category.png\" alt=\"business category\" width=\"484\" height=\"583\" class=\"aligncenter size-full wp-image-3850\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-category.png 484w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-category-249x300.png 249w\" sizes=\"auto, (max-width: 484px) 100vw, 484px\" \/><\/p>\n<p>There are often going to be multiple options that cover parts of what you do. The best answer you can give here is the one that matches what you do best, covers the majority of the services your business offers, or is the one you think people are most likely to search for.<\/p>\n<p>You\u2019ll be asked if you want to create an address for your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing-part.png\" alt=\"Claim your listing\" width=\"1089\" height=\"707\" class=\"aligncenter size-full wp-image-3836\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing-part.png 1089w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing-part-300x195.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing-part-1024x665.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing-part-768x499.png 768w\" sizes=\"auto, (max-width: 1089px) 100vw, 1089px\" \/><\/p>\n<p>We want \u2018yes.\u2019 Fill this form in:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile.png\" alt=\"create google business profile\" width=\"943\" height=\"719\" class=\"aligncenter size-full wp-image-3846\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile.png 943w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile-300x229.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile-768x586.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p>Next, you\u2019ll be asked if you have the kind of business where people can visit your office, or where you make deliveries:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/do-you-profile-deliveries.png\" alt=\"do you provide deliveries?\" width=\"928\" height=\"692\" class=\"aligncenter size-full wp-image-3839\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/do-you-profile-deliveries.png 928w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/do-you-profile-deliveries-300x224.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/do-you-profile-deliveries-768x573.png 768w\" sizes=\"auto, (max-width: 928px) 100vw, 928px\" \/><\/p>\n<p>If you\u2019re a storefront or the kind of professional who does business in person \u2014 a massage therapist, for instance, or many lawyers \u2014 you\u2019ll want to indicate that you\u2019re OK with foot traffic. If your business isn\u2019t physically open to the public, and instead you\u2019re open by appointment or offer delivery or visits, you should indicate that.<\/p>\n<p>If you do, you\u2019ll be asked, \u2018where do you serve your customers?\u2019 <i>Don\u2019t<\/i> be tempted to type in as many locations as possible. It seems logical but it actually confuses search engines and searchers. You <i>can<\/i>\u00a0choose the whole country, or you can choose states, cities, metro areas, ZIP codes and more. Be as accurate as you can; you\u2019ll show up in searches based on your proximity to the searcher\u2019s location, and you really don\u2019t want search traffic and leads from people on the other side of the country if you can\u2019t possibly help them!<\/p>\n<p>You\u2019ll get the chance to add a website and contact details:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-contact-info.png\" alt=\"add contact info\" width=\"1118\" height=\"714\" class=\"aligncenter size-full wp-image-3841\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-contact-info.png 1118w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-contact-info-300x192.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-contact-info-1024x654.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-contact-info-768x490.png 768w\" sizes=\"auto, (max-width: 1118px) 100vw, 1118px\" \/><\/p>\n<p>Then asked to verify, by email or phone. The final stage of verification is a postcard to your address, because it makes the fact that your business is located at a specific address very hard to fake. It usually takes about five days. You can choose to skip this and continue creating your profile, though you won\u2019t be able to publish it until it\u2019s verified. I\u2019ve chosen to do that because I made up a business to fill this in so I could show you. The address is where Vertigo was filmed, and the phone number is the IRS.<\/p>\n<p>You can choose the services you provide:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-your-services.png\" alt=\"add your services\" width=\"980\" height=\"731\" class=\"aligncenter size-full wp-image-3834\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-your-services.png 980w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-your-services-300x224.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-your-services-768x573.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p>\u2026and choose business hours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-business-hours.png\" alt=\"add business hours\" width=\"1028\" height=\"715\" class=\"aligncenter size-full wp-image-3835\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-business-hours.png 1028w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-business-hours-300x209.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-business-hours-1024x712.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-business-hours-768x534.png 768w\" sizes=\"auto, (max-width: 1028px) 100vw, 1028px\" \/><\/p>\n<p>You can also choose whether to accept instant messaging across Google from prospects.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-messaging.png\" alt=\"add messaging\" width=\"1051\" height=\"704\" class=\"aligncenter size-full wp-image-3844\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-messaging.png 1051w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-messaging-300x201.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-messaging-1024x686.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-messaging-768x514.png 768w\" sizes=\"auto, (max-width: 1051px) 100vw, 1051px\" \/><\/p>\n<p>Next, add a business description. This is a copywriting job, where you have the chance to state the benefits of your business, not just the \u2018nuts and bolts.\u2019 You need to think about what will make your business sound the most inviting to potential customers. There\u2019s no evidence that adding keywords here makes any difference, but it can\u2019t hurt since the most relevant keywords will be a simple description of your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-a-business-description.png\" alt=\"add a business description\" width=\"1058\" height=\"718\" class=\"aligncenter size-full wp-image-3833\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-a-business-description.png 1058w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-a-business-description-300x204.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-a-business-description-1024x695.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-a-business-description-768x521.png 768w\" sizes=\"auto, (max-width: 1058px) 100vw, 1058px\" \/><\/p>\n<p>You also need to tread carefully: Google has a <a href=\"https:\/\/support.google.com\/business\/answer\/3038177?_ga=2.182721953.687156234.1617899726-2069774986.1608664551#description\">list of prohibited content<\/a> that includes pricing details, special offers, and a host of other things. Some of them are common sense, others not so much.<\/p>\n<p>You can add photos, which will be visible to searchers if they visit your listing. They could also be displayed across Google \u2014 including in search. It\u2019s definitely a good idea to add at least one or two. They don\u2019t have to be photos of people, they could be screenshots or images of your completed work if you\u2019re a craftsperson or you operate a repair business, for instance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-photos-of-your-business.png\" alt=\"add photo of your business\" width=\"1076\" height=\"692\" class=\"aligncenter size-full wp-image-3847\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-photos-of-your-business.png 1076w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-photos-of-your-business-300x193.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-photos-of-your-business-1024x659.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/add-photos-of-your-business-768x494.png 768w\" sizes=\"auto, (max-width: 1076px) 100vw, 1076px\" \/><\/p>\n<p>At this point, Google will start asking you if you want to set up a Google Ads account and start advertising with them. I wouldn\u2019t recommend getting into this without significant preparation and skill, because for many people it\u2019s a money sink that never delivers the kinds of returns they hope for.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-500-advertising-gift.png\" alt=\"claim your 500 advertising gift\" width=\"1066\" height=\"703\" class=\"aligncenter size-full wp-image-3838\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-500-advertising-gift.png 1066w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-500-advertising-gift-300x198.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-500-advertising-gift-1024x675.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-500-advertising-gift-768x506.png 768w\" sizes=\"auto, (max-width: 1066px) 100vw, 1066px\" \/><\/p>\n<p>Now, you\u2019ll see a page showing your near-complete Google profile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-manager.png\" alt=\"Google business profile\" width=\"1395\" height=\"807\" class=\"aligncenter size-full wp-image-3848\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-manager.png 1395w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-manager-300x174.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-manager-1024x592.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/google-business-profile-manager-768x444.png 768w\" sizes=\"auto, (max-width: 1395px) 100vw, 1395px\" \/><\/p>\n<p>If you already have an existing Google My Business profile, it will have been ported over automatically to Google Business Profile. But you should still check that your NAPs line up with what\u2019s displayed on your website. Remember the best way to do that is to copy and paste direct from a spreadsheet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile.png\" alt=\"Create Google Business Profile\" width=\"943\" height=\"719\" class=\"aligncenter size-full wp-image-3846\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile.png 943w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile-300x229.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/Create-Google-Business-Profile-768x586.png 768w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<p>Google Business Profile links to your website. If you don\u2019t have one, it makes one for you. You can see that by going to Website in the menu on the left.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/creating-your-site.png\" alt=\"creating your site\" width=\"620\" height=\"446\" class=\"aligncenter size-full wp-image-3854\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/creating-your-site.png 620w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/creating-your-site-300x216.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>It automatically builds a site for you in Google Sites. While there are worse options you probably want to link to your actual website here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-site.png\" alt=\"business site\" width=\"1199\" height=\"704\" class=\"aligncenter size-full wp-image-3842\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-site.png 1199w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-site-300x176.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-site-1024x601.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/business-site-768x451.png 768w\" sizes=\"auto, (max-width: 1199px) 100vw, 1199px\" \/><\/p>\n<h2>Social media listings<\/h2>\n<p>Nearly all forms of social media have options to list your contact details and business address. Each channel does things slightly differently, but for local businesses, the most-used is probably Facebook, so we\u2019ll talk about that.<\/p>\n<p>You probably have a Facebook business page already. If you don\u2019t, <a href=\"https:\/\/www.facebook.com\/business\/help\/473994396650734\">here<\/a>\u2019s how to set one up.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/create-a-page.png\" alt=\"create a page\" width=\"350\" height=\"696\" class=\"aligncenter size-full wp-image-3837\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/create-a-page.png 350w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/create-a-page-151x300.png 151w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>In a Facebook business page, your company details are under the About section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/general-hours-business-details.png\" alt=\"general hours business details\" width=\"609\" height=\"572\" class=\"aligncenter size-full wp-image-3849\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/general-hours-business-details.png 609w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/general-hours-business-details-300x282.png 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/p>\n<p>Here, you can see where to add your business\u2019 address, website, email and phone number. Your business name is probably the name of the page, and if it doesn\u2019t match the canonical or DBA version of your business name, you should change it, which you can do under General&gt;Name in the menu.<\/p>\n<p>It\u2019s important that all these elements line up with the canonical version you got earlier from the Secretary of State and entered into your spreadsheet. Remember we\u2019re going for exact replication here, down to the comma.<\/p>\n<h2>Changing your NAPs on directories and with third party sites<\/h2>\n<p>Directories matter just as much as your Google Business Profile and your own website. A crucial source of backlinks for local SEO that helps get your website found, they also form a direct part of customers\u2019 journeys.<\/p>\n<p>People look for and assess your business on directory sites without ever searching Google or visiting your website, and <a href=\"https:\/\/www.brightlocal.com\/research\/business-listings-trust-report\/\">63% would decide not to use your business<\/a> if they found incorrect information on a directory. It\u2019s an easy win, too: 85% of potential customers found incorrect information on a business, on a directory site, in the last year.<\/p>\n<p>That means Google did too, so those businesses lost search rank and gave up real estate in search results as well as losing customers directly.<\/p>\n<p>Here\u2019s how to make sure your information on directory sites is perfectly accurate.<\/p>\n<p>Directories often have a form you can fill out to have your NAPs listed, or relisted, on their sites. Mostly it\u2019s an automated process, which means it can take some time and it\u2019s not perfect. They usually make these forms relatively easy to find. Here\u2019s SFGate.com:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/refine-your-search.png\" alt=\"refine your search\" width=\"1223\" height=\"641\" class=\"aligncenter size-full wp-image-3840\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/refine-your-search.png 1223w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/refine-your-search-300x157.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/refine-your-search-1024x537.png 1024w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/refine-your-search-768x403.png 768w\" sizes=\"auto, (max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<p>You can see the link to the signup form.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/sign-up-for-account.png\" alt=\"sign up for an account\" width=\"589\" height=\"522\" class=\"aligncenter size-full wp-image-3852\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/sign-up-for-account.png 589w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/sign-up-for-account-300x266.png 300w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/p>\n<p>What if you already have a listing on the site and you want to alter it?<\/p>\n<p>Navigate to the listing and there\u2019s an option for you to claim it:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing.png\" alt=\"claim your listing\" width=\"809\" height=\"416\" class=\"aligncenter size-full wp-image-3853\" srcset=\"https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing.png 809w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing-300x154.png 300w, https:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/claim-your-listing-768x395.png 768w\" sizes=\"auto, (max-width: 809px) 100vw, 809px\" \/><\/p>\n<p>This is just one site. Most businesses have dozens of directory listings.<\/p>\n<p>Some directory sites charge a fee to alter their listings. While this should always be decided on a case-by-case basis, listings sites that do this are often using it as part of their business model; they\u2019ll list scrappy, incomplete or inaccurate details about businesses, then charge the business owner to fix them. Google often knows that through its algorithms and discounts such sites, meaning it\u2019s usually not worth your money to pay. This isn\u2019t the same as the premium membership options some directory sites offer.<\/p>\n<p>What about third-party sites? Many local businesses have backlinks from local bloggers, local news sites and the websites of local newspapers, and more. The only control you really have over what someone else chooses to put on their website is to ask nicely. This should be your last priority when you\u2019re sorting out your NAPs.<\/p>\n<p>Find the support email address or the email address of the relevant editor, journalist, or blogger, and email them. Explain that inaccurate details hurt your business, include your details exactly as you\u2019d like them displayed, and ask them to make the change. Don\u2019t hold your breath; it\u2019s common not to receive a reply when you do this. The good news is, these sites often draw your business details from your website so when you get your NAPs right, in the future, third-party sites are more likely to as well.<\/p>\n<h2>This sounds like a lot of work<\/h2>\n<p>It is. It\u2019s also just one piece of a much larger puzzle, and it works best when it\u2019s all addressed in a joined-up way. It\u2019s very easy to get this stuff wrong, and that\u2019s actually the fate of a majority of businesses. But get it right, and you can occupy multiple slots in the top of search results on Google, Google Maps and other services \u2014 not nationwide, but where it counts: among people who are searching for a business like yours because they need one and they\u2019re down the street.<\/p>\n<p>When your business moves location, it\u2019s already a lot of work. Permits. Refurbishments. Even parking is your problem. Sorting out your NAPs and citations is one of those jobs that pays for itself if you let an expert do it.<\/p>\n<p>At Judicious, we set local businesses up to succeed, with web presences that outshine the competition. Partly it\u2019s creative Von Dutch; mostly it\u2019s knowing exactly which boxes to tick and exactly how. Hopefully, this guide has shown you the basics of what it takes to get your local SEO lined up when your business moves, and if you opt to do it yourself you should now be prepared to do a better job than most local businesses.<\/p>\n<p>If you\u2019d rather hand it over to experts with literal decades of experience who will have it in shape in a fraction of the time, we\u2019d love to talk. <mark>Start a conversation with us below:<\/mark><\/p>\n<p><!-- BEGIN FORM --><\/p>\n<div style=\"width:100%;max-width:777px;margin:0 auto;\">\n<form action=\"https:\/\/formcarry.com\/s\/JJAI0Kls7Yp\" method=\"POST\" enctype=\"multipart\/form-data\">\n<div style=\"width:100%;border-top-left-radius:20px;border-top-right-radius:20px;border:2px solid #f9b103;border-bottom:none;margin-top:-15px;\">\n      <textarea name=\"message\" placeholder=\"|\" id=\"fc-generated-1-message\" style=\"border:none;padding:15px;width:100%;border-radius:20px;height:150px;resize:none;outline:none;box-shadow:none;color:blue;\"><\/textarea>\n    <\/div>\n<div style=\"width:100%;border-bottom-left-radius:20px;border-bottom-right-radius:20px;border:2px solid #f9b103;border-top:none;height:60px;display:flex;align-items:center;gap:10px;padding:0 15px;background-color:#f9b103;\">\n      <input type=\"email\" name=\"email\" placeholder=\"email\" id=\"fc-generated-1-email\" style=\"height:36px;width:180px;border-radius:5px;border:2px solid #f9b103;padding:4px 10px;\"><br \/>\n     <button type=\"submit\" style=\"height:36px;border-radius:10px;background-color:#1F71BC;color:#fff;padding:0 16px;font-weight:bold;border:none;margin-left:auto;\">Send<\/button>\n    <\/div>\n<\/p><\/form>\n<\/div>\n<p><!-- END FORM --><\/p>\n<p><em><a href=\"https:\/\/unsplash.com\/photos\/crHhZlES310\">Featured Image Source<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your business moves, copies of the old address and contact information remain in Google, and in other places like local news sites and business directories. But what can happen is your new address will start trickling into other online databases and directories &#8211; sometimes, without you even knowing it. To Google, it now looks &hellip; <a href=\"https:\/\/judinc.com\/blog\/why-you-need-to-update-your-business-data-now\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Has Your Business Moved? Why You Need to Update Your Business Data Now<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Has Your Business Moved? Why You Need to Update Your Business Data Now<\/title>\n<meta name=\"description\" content=\"Unfortunately, this makes your business data look less accurate to Google. The results can be disastrous: Google sends less traffic your way, moves you down the page and doesn\u2019t show you in local searches or on Maps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/judinc.com\/blog\/why-you-need-to-update-your-business-data-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Has Your Business Moved? Why You Need to Update Your Business Data Now\" \/>\n<meta property=\"og:description\" content=\"Unfortunately, this makes your business data look less accurate to Google. The results can be disastrous: Google sends less traffic your way, moves you down the page and doesn\u2019t show you in local searches or on Maps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/judinc.com\/blog\/why-you-need-to-update-your-business-data-now\/\" \/>\n<meta property=\"og:site_name\" content=\"We\u2019re Here To Help You Improve Your Online Presence\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T19:04:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-22T16:56:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2022\/02\/has-your-business-moved.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sean Work\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sean Work\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Has Your Business Moved? Why You Need to Update Your Business Data Now","description":"Unfortunately, this makes your business data look less accurate to Google. The results can be disastrous: Google sends less traffic your way, moves you down the page and doesn\u2019t show you in local searches or on Maps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/judinc.com\/blog\/why-you-need-to-update-your-business-data-now\/","og_locale":"en_US","og_type":"article","og_title":"Has Your Business Moved? Why You Need to Update Your Business Data Now","og_description":"Unfortunately, this makes your business data look less accurate to Google. 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