\u201cHow do I justify spending money on your service, I don\u2019t see what kind of results I\u2019ll be getting out of this\u201d.<\/p><\/blockquote>\n
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Search engine optimization can be hard to explain. But it\u2019s a great lesson to all to really understand how marketing works \u2013 especially in this day and age. <\/p>\n
So, listen up! If you\u2019re in business right now \u2013 read this post, it will really help frame how you market your business and understand why you have a website in the first place!<\/p>\n
When a website is built, it\u2019s rarely finished with Google in mind.<\/h2>\n
Website builds are usually involved and lengthy. By the final stretch, everyone wants to be done with it. The client wants their site launched, the developer wants to get paid and close the laptop. We get it.<\/p>\n
And what usually gets left out during this final stage is the search engine optimization.<\/em><\/p>\n We see these issues all the time.<\/p>\n Often times, yes! But the main point of knocking out these items is to give the website an actual chance of benefiting the business owner<\/em>.<\/p>\n If no one can find your site or you in a Google search, what\u2019s the point of having a website?<\/p>\n If the services or products you provide can\u2019t be found in Google, what\u2019s the point of having a website?<\/p>\n If Google isn\u2019t sending you free traffic<\/u>, you\u2019re missing out on the most important part of having a website.<\/p>\n Once a website is launched you are allowed to publish as many web pages or blog posts as you want. Each page and post is a potential attractor of website visitors. Google will send you visitors to these pages if they’re well written and there is demand for the topic. All FOR FREE and for as long as your website is up<\/u>.<\/strong><\/p>\n It\u2019s one of (if not the) most underutilized, highest return on investment marketing activities on earth. But, you need to have a website optimized first. It needs to be setup properly to attract traffic from Google<\/u>. That\u2019s what we mean by most websites we see haven\u2019t been finished.<\/p>\n This is a HUGE reason to do search engine optimization.<\/p>\n At Judicious, Inc. the first thing we do is identify what services our clients provide. This investigation reveals the real treasure the business has to offer to the search engines.<\/p>\n Most businesses will have a services page. However, that section of the website is RARELY optimized to attract people searching for those services. To us, this is a dropped ball. Someone wasn\u2019t paying attention or didn’t include it in the online strategy of the business. And, that is where Judicious, Inc. comes in!<\/p>\n Search engine optimization usually gets placed in its own domain for some strange reason. It\u2019s seen as this magic wand application that was that last thing you needed to really take your business to the next level.<\/p>\n Nope \u2013 that is not what it is.<\/p>\n It\u2019s simply another area of marketing.<\/p>\n Ff we look at the traditional and simplified marketing framework we have:<\/p>\n Touches (or impressions) are every little thing that customers engage with before they take up interest in your offer. They can be:<\/p>\n And after 7 \u2013 17 touches a person will slide into the prospect to customer part of the sales funnel.<\/p>\n Search engine optimization is that first part of the customer journey that attracts<\/em> prospects to you so they can learn about your business and your offer.<\/p>\n Some of those people may convert into paying customers very quickly. However, most people will still be in the learning\/discovery phase of what they are after. They will require more touches to become customers.<\/p>\n Search engine optimization works in conjunction with all your other marketing efforts. It’s adding touches to your funnel just like when you give a presentation or put out an advertisement. We believe it\u2019s the best ROI in the long run because once it\u2019s done, it keeps giving for years to come.<\/p>\n A billboard, paid advertisement, networking memberships, commercials all require continual, month after month payments to keep the touches going. Search engine optimization is a one time service. Once the work is done – it lasts.<\/p>\n One page that has been optimized and brings in traffic to it day after day after day\u2026for years..is effectively a FREE SALES FORCE. <\/p>\n Who doesn’t want a free sales force? <\/p>\n If you’re interested in having your website optimized, please message us below. <\/p>\n <\/p>\n\n
![\"bad](\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2020\/04\/bad-user-experience.png\")
<\/p>\nNow, will finishing these tasks make the phone ring?<\/h2>\n
*Left Out Content<\/h2>\n
Finally, Search Engine Optimization is Under the Umbrella of Marketing<\/h2>\n
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Think of Search Engine Optimization as a Free Sales Force<\/h2>\n