“It’s like throwing 100 dollar bills out on your lawn.”<\/p>\n
– Paul Jontig<\/p>\n
I don’t think Paul was the first person to coin this saying, but I LOVED that he brought it up during our company meeting back in 2008.<\/p>\n
But that’s pretty much what we were doing. Throwing away money.<\/p>\n
We were embroiled in a long meeting discussing all the places we were losing money. The website was one of those places. Paul and I have since moved on from that company, but that line and the meaning behind that line, still serves as a great illustration for me.<\/p>\n
When you don’t optimize your website, you lose money..<\/p>\n
Every.<\/p>\n
Single.<\/p>\n
Day.<\/p>\n
You lose money by not attracting traffic.<\/p>\n
You lose money by not targeting the right kind<\/em> of traffic.<\/p>\n Once your company website is optimized, every day from that point forward, it can bring new opportunities that weren’t there before.<\/p>\n And the kicker is you only need to do it once. <\/p>\n Most search engines, like Google for instance, “crawl” websites to discover<\/em> what content is on them. The Googlebot, as it’s known, looks through each page of your website and learns what the pages are about by reading the text on the page as well as some other important tags in the source code.<\/p>\n The way Google finds the next page to read on your website is by discovering other links on your webpages. Like this one<\/a>.<\/p>\n This is why it’s a really good idea to have text link navigation on websites to this day. You can also submit a sitemap file to Google Search Console to make sure Google sees a fresh list of links more quickly.<\/p>\n There’s one tag that is absolutely crucial to search engine optimization. It’s called the title tag.<\/p>\nUnderstanding How Search Engines Work – They Crawl Your Website<\/h2>\n
The Title Tag: The #1 Priority For All Websites<\/h2>\n