{"id":2080,"date":"2019-02-05T18:54:41","date_gmt":"2019-02-05T18:54:41","guid":{"rendered":"http:\/\/judinc.com\/blog\/?p=2080"},"modified":"2026-01-03T02:17:06","modified_gmt":"2026-01-03T02:17:06","slug":"color-palettes-top-50-alexa-websites-2019","status":"publish","type":"post","link":"https:\/\/judinc.com\/blog\/color-palettes-top-50-alexa-websites-2019\/","title":{"rendered":"Color Palettes of The Top 50 Alexa Websites as of 2019"},"content":{"rendered":"

Alexa.com<\/a> has been around for quite a while, and even though it’s now owned by Amazon, it has nothing to do with the Alexa home robot thingamajigger. <\/p>\n

Alexa.com has traditionally ranked all the world’s websites by visitor traffic. The lower your website’s Alexa score, the more popular it is. At one time, Alexa.com publicly listed the rankings for all websites on earth, but today they only list the top 50.<\/p>\n

We thought it would be fun to see what the tops sites main color palettes are and see if we can find any patterns, or notice any interesting things design-wise. At the end of the post, we discuss our conclusions.<\/p>\n

To determine the color palettes we used site palette<\/a> (this tool weighs the volume\/density of color usage). We picked the first 5 colors (other than white\/transparent) as the color palette for each website’s homepage. In the cases where a homepage has too many thumbnail images or photographs that affect the color palette makeup, we used the color palette from their about page. If the company has a brand page that specifies a color palette, we used that.<\/p>\n

Websites marked NSFW – means they are NOT SAFE FOR WORK. They are websites that serve pornographic content.<\/em><\/p>\n

1. Google.com<\/h2>\n

 <\/p>\n

\n
#aeaeae<\/div>\n
#4285f2<\/div>\n
#e64438<\/div>\n
#469e5e<\/div>\n
#f1bc27<\/div>\n<\/div>\n
\n
Silver<\/div>\n
Cornflower<\/div>\n
Cinnabar<\/div>\n
Fruit Salad<\/div>\n
Saffron<\/div>\n<\/div>\n

 <\/p>\n

2. Youtube.com**<\/h2>\n

 <\/p>\n

\n
#ff0000<\/div>\n
#ffffff<\/div>\n
#282828<\/div>\n
#bcbcbc<\/div>\n
<\/div>\n<\/div>\n
\n
Red<\/div>\n
White<\/div>\n
Almost Black<\/div>\n
Silver<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

3. Facebook.com<\/h2>\n

 <\/p>\n

\n
#eeedf3<\/div>\n
#3b5a9a<\/div>\n
#adadb0<\/div>\n
#5c9346<\/div>\n
#353437<\/div>\n<\/div>\n
\n
Athens Gray<\/div>\n
Chambray<\/div>\n
Bombay<\/div>\n
Hippie Green<\/div>\n
Ship Gray<\/div>\n<\/div>\n

 <\/p>\n

4. Baidu.com<\/h2>\n

 <\/p>\n

\n
#ffffff<\/div>\n
#bcbcbc<\/div>\n
#3486f4<\/div>\n
#6c6c6c<\/div>\n
#cb0c0f<\/div>\n<\/div>\n
\n
Silver<\/div>\n
Alizarin<\/div>\n
Denim<\/div>\n
Woodsmoke<\/div>\n
Boulder<\/div>\n<\/div>\n

 <\/p>\n

5. Wikipedia.org<\/h2>\n

 <\/p>\n

\n
#bcbcbc<\/div>\n
#6b6c6c<\/div>\n
#3366ca<\/div>\n
#030303<\/div>\n
#f3c935<\/div>\n<\/div>\n
\n
Silver<\/div>\n
Alizarin<\/div>\n
Denim<\/div>\n
Woodsmoke<\/div>\n
Boulder<\/div>\n<\/div>\n

 <\/p>\n

6. Qq.com<\/h2>\n

 <\/p>\n

\n
#bcbcbc<\/div>\n
#dc2c24<\/div>\n
#1279d6<\/div>\n
#0d0d0e<\/div>\n
#7a7979<\/div>\n<\/div>\n
\n
Silver<\/div>\n
Alizarin<\/div>\n
Denim<\/div>\n
Woodsmoke<\/div>\n
Boulder<\/div>\n<\/div>\n

 <\/p>\n

7. Tmall.com<\/h2>\n

 <\/p>\n

\n
#010101<\/div>\n
#fd0841<\/div>\n
#6c6c6c<\/div>\n
#68100f<\/div>\n
#b0afaf<\/div>\n<\/div>\n
\n
Black<\/div>\n
Torch Red<\/div>\n
Dove Gray<\/div>\n
Dark Tan<\/div>\n
Silver Chalice<\/div>\n<\/div>\n

 <\/p>\n

8. Taobao.com<\/h2>\n

 <\/p>\n

\n
#fe4f02<\/div>\n
#fd94b2<\/div>\n
#508bc1<\/div>\n
#86786c<\/div>\n
#4f3827<\/div>\n<\/div>\n
\n
International Orange<\/div>\n
Pink Salmon<\/div>\n
Steel Blue<\/div>\n
Makara<\/div>\n
Saddle<\/div>\n<\/div>\n

 <\/p>\n

9. Yahoo.com<\/h2>\n

 <\/p>\n

\n
#2b1151<\/div>\n
#4385f2<\/div>\n
#a094ab<\/div>\n
#7408fe<\/div>\n
#61429f<\/div>\n<\/div>\n
\n
Jagger<\/div>\n
Cornflower Blue<\/div>\n
Amethyst Smoke<\/div>\n
Electric Violet<\/div>\n
Royal Purple<\/div>\n<\/div>\n

 <\/p>\n

10. Amazon.com<\/h2>\n

 <\/p>\n

\n
#fefefe<\/div>\n
#202d3e<\/div>\n
#04c64b<\/div>\n
#bcbcbc<\/div>\n
#6a6b6c<\/div>\n<\/div>\n
\n
Silver<\/div>\n
Alizarin<\/div>\n
Denim<\/div>\n
Woodsmoke<\/div>\n
Boulder<\/div>\n<\/div>\n

 <\/p>\n

11. Twitter.com<\/h2>\n

 <\/p>\n

\n
#1a96e0<\/div>\n
#8acbe3<\/div>\n
#1b1b1c<\/div>\n
#6b6b6c<\/div>\n
#1c98e8<\/div>\n<\/div>\n
\n
Curious Blue<\/div>\n
Cornflower<\/div>\n
Shark<\/div>\n
Mid Gray<\/div>\n
Curious Blue<\/div>\n<\/div>\n

 <\/p>\n

12. Sohu.com<\/h2>\n

 <\/p>\n

\n
#ffef8d<\/div>\n
#aeafaf<\/div>\n
#6c6c6c<\/div>\n
#c84450<\/div>\n
#42381a<\/div>\n<\/div>\n
\n
Picasso<\/div>\n
Edward<\/div>\n
Dove Gray<\/div>\n
Fuzzy Wuzzy Brown<\/div>\n
Thatch Green<\/div>\n<\/div>\n

 <\/p>\n

13. Jd.com<\/h2>\n

 <\/p>\n

\n
#f3f3f3<\/div>\n
#da9487<\/div>\n
#e74230<\/div>\n
#786e6c<\/div>\n
#fcb20f<\/div>\n<\/div>\n
\n
Concrete<\/div>\n
Petite Orchid<\/div>\n
Cinnabar<\/div>\n
Dove Gray<\/div>\n
Sun<\/div>\n<\/div>\n

 <\/p>\n

14. Live.com<\/h2>\n

 <\/p>\n

\n
#fedf37<\/div>\n
#3a76e6<\/div>\n
#fe8fbf<\/div>\n
#020202<\/div>\n
#949494<\/div>\n<\/div>\n
\n
Bright Sun<\/div>\n
Royal Blue<\/div>\n
Carnation Pink<\/div>\n
Black<\/div>\n
Dusty Gray<\/div>\n<\/div>\n

 <\/p>\n

15. Instagram.com<\/h2>\n

 <\/p>\n

\n
#fbfbfb<\/div>\n
#1a1a1a<\/div>\n
#3797ef<\/div>\n
#bbbbbc<\/div>\n
#6d6c6c<\/div>\n<\/div>\n
\n
Alabaster<\/div>\n
Cod Gray<\/div>\n
Picton Blue<\/div>\n
French Gray<\/div>\n
Dove Gray<\/div>\n<\/div>\n

 <\/p>\n

16. Vk.com<\/h2>\n

 <\/p>\n

\n
#eeeeee<\/div>\n
#4b77a8<\/div>\n
#191819<\/div>\n
#5faf50<\/div>\n
#aeafaf<\/div>\n<\/div>\n
\n
Gallery<\/div>\n
San Marino<\/div>\n
Thunder<\/div>\n
Fern<\/div>\n
Edward<\/div>\n<\/div>\n

 <\/p>\n

17. Weibo.com<\/h2>\n

 <\/p>\n

\n
#ce3132<\/div>\n
#bcbcbc<\/div>\n
#0e0d0c<\/div>\n
#797a7a<\/div>\n
#fbb26c<\/div>\n<\/div>\n
\n
Persian Red<\/div>\n
Silver<\/div>\n
Cod Gray<\/div>\n
Sirocco<\/div>\n
Rajah<\/div>\n<\/div>\n

 <\/p>\n

18. Reddit.com**<\/h2>\n

 <\/p>\n

\n
#ff4500<\/div>\n
#0dd3bb<\/div>\n
#24a0ed<\/div>\n
#ffb000<\/div>\n
#ff8717<\/div>\n<\/div>\n
\n
Orangered<\/div>\n
Mint<\/div>\n
Blue<\/div>\n
Mango<\/div>\n
Orange<\/div>\n<\/div>\n

 <\/p>\n

19. Sina.com.cn*<\/h2>\n

 <\/p>\n

\n
#bdbdbc<\/div>\n
#7a797a<\/div>\n
#fac042<\/div>\n
#363636<\/div>\n
#bc2635<\/div>\n<\/div>\n
\n
Gray Nickel<\/div>\n
Fedora<\/div>\n
Casablanca<\/div>\n
Mine Shaft<\/div>\n
Tall Poppy<\/div>\n<\/div>\n

 <\/p>\n

20. Yandex.ru*<\/h2>\n

 <\/p>\n

\n
#e51000<\/div>\n
#bcbcbc<\/div>\n
#7a7979<\/div>\n
#020202<\/div>\n
#f3796a<\/div>\n<\/div>\n
\n
Red<\/div>\n
Silver<\/div>\n
Boulder<\/div>\n
Black<\/div>\n
Froly<\/div>\n<\/div>\n

 <\/p>\n

21. 360.cn*<\/h2>\n

 <\/p>\n

\n
#afafaf<\/div>\n
#6b6b6b<\/div>\n
#25ab38<\/div>\n
#282828<\/div>\n
#f4af02<\/div>\n<\/div>\n
\n
Silver Chalice<\/div>\n
Dove Gray<\/div>\n
Forest Green<\/div>\n
Mine Shaft<\/div>\n
Yellow Sea<\/div>\n<\/div>\n

 <\/p>\n

22. Login.tmall.com<\/h2>\n

 <\/p>\n

\n
#e82335<\/div>\n
#f2cc88<\/div>\n
#949494<\/div>\n
#860202<\/div>\n
#525252<\/div>\n<\/div>\n
\n
Alizarin Crimson<\/div>\n
Buff<\/div>\n
Dusty Gray<\/div>\n
Maroon<\/div>\n
Emperor<\/div>\n<\/div>\n

 <\/p>\n

23. Netflix.com<\/h2>\n

 <\/p>\n

\n
#010101<\/div>\n
#f2f2f2<\/div>\n
#e00412<\/div>\n
#424242<\/div>\n
#858585<\/div>\n<\/div>\n
\n
Black<\/div>\n
Concrete<\/div>\n
Monza<\/div>\n
Tundora<\/div>\n
Gray<\/div>\n<\/div>\n

 <\/p>\n

24. Blogspot.com<\/h2>\n

 <\/p>\n

\n
#bc352f<\/div>\n
#597782<\/div>\n
#ff7f02<\/div>\n
#1e2c37<\/div>\n
#d98682<\/div>\n<\/div>\n
\n
Well Read<\/div>\n
Cutty Sark<\/div>\n
Flush Orange<\/div>\n
Mirage<\/div>\n
NYC Pink<\/div>\n<\/div>\n

 <\/p>\n

25. Linkedin.com<\/h2>\n

 <\/p>\n

\n
#404549<\/div>\n
#f1f0f3<\/div>\n
#0d0a05<\/div>\n
#0074af<\/div>\n
#919294<\/div>\n<\/div>\n
\n
Mako<\/div>\n
Athens Gray<\/div>\n
Asphalt<\/div>\n
Deep Cerulean<\/div>\n
Oslo Gray<\/div>\n<\/div>\n

 <\/p>\n

26. Pornhub.com (NSFW)<\/h2>\n

 <\/p>\n

\n
#010101<\/div>\n
#505050<\/div>\n
#949494<\/div>\n
#fd9703<\/div>\n
#680e04<\/div>\n<\/div>\n
\n
Black<\/div>\n
Emperor<\/div>\n
Dusty Gray<\/div>\n
California<\/div>\n
Red Oxide<\/div>\n<\/div>\n

 <\/p>\n

27. Twitch.tv**<\/h2>\n

 <\/p>\n

\n
#17161c<\/div>\n
#6441A4 <\/div>\n
#bbbabe<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
Woodsmoke<\/div>\n
Royal Purple<\/div>\n
French Gray<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

28. Yahoo.co.jp*<\/h2>\n

 <\/p>\n

\n
#010101<\/div>\n
#f3f3f3<\/div>\n
#1f5da6<\/div>\n
#adadad<\/div>\n
#dc5142<\/div>\n<\/div>\n
\n
Black<\/div>\n
Concrete<\/div>\n
Matisse<\/div>\n
Silver Chalice<\/div>\n
Flame Pea<\/div>\n<\/div>\n

 <\/p>\n

29. Google.com.hk<\/h2>\n

 <\/p>\n

\n
#bcbcbc<\/div>\n
#4385f2<\/div>\n
#e54236<\/div>\n
#36a352<\/div>\n
#f3bb0f<\/div>\n<\/div>\n
\n
Silver<\/div>\n
Cornflower Blue<\/div>\n
Cinnabar<\/div>\n
Chateau Green<\/div>\n
Buttercup<\/div>\n<\/div>\n

 <\/p>\n

30. Mail.ru<\/h2>\n

 <\/p>\n

\n
#aeaeaf<\/div>\n
#0d0c0d<\/div>\n
#0260fa<\/div>\n
#6c6c6c<\/div>\n
#fc9d02<\/div>\n<\/div>\n
\n
Bombay<\/div>\n
Cod Gray<\/div>\n
Blue Ribbon<\/div>\n
Dove Gray<\/div>\n
California<\/div>\n<\/div>\n

 <\/p>\n

31. Pages.tmall.com<\/h2>\n

 <\/p>\n

\n
#010101<\/div>\n
#bcbcbc<\/div>\n
#434343<\/div>\n
#d75a7b<\/div>\n
#fd0135<\/div>\n<\/div>\n
\n
Black<\/div>\n
Silver<\/div>\n
Tundora<\/div>\n
Cranberry<\/div>\n
Torch Red<\/div>\n<\/div>\n

 <\/p>\n

32. Csdn.net<\/h2>\n

 <\/p>\n

\n
#f6f6f6<\/div>\n
#afafaf<\/div>\n
#f50309<\/div>\n
#6c6c6c<\/div>\n
#e37070<\/div>\n<\/div>\n
\n
Wild Sand<\/div>\n
Silver Chalice<\/div>\n
Red<\/div>\n
Dove Gray<\/div>\n
Sunglo<\/div>\n<\/div>\n

 <\/p>\n

33. Aliexpress.com<\/h2>\n

 <\/p>\n

\n
#333333<\/div>\n
#aebdca<\/div>\n
#e52b37<\/div>\n
#7a7a79<\/div>\n
<\/div>\n<\/div>\n
\n
Mine Shaft<\/div>\n
Heather<\/div>\n
Alizarin Crimson<\/div>\n
Friar Gray<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

35. Google.co.in<\/h2>\n

 <\/p>\n

\n
#000000<\/div>\n
#aeaeae<\/div>\n
#4284f2<\/div>\n
#e54337<\/div>\n
#34a454<\/div>\n<\/div>\n
\n
Black<\/div>\n
Silver Chalice<\/div>\n
Cornflower Blue<\/div>\n
Cinnabar<\/div>\n
Chateau Green<\/div>\n<\/div>\n

 <\/p>\n

36. Alipay.com<\/h2>\n

 <\/p>\n

\n
#121f4b<\/div>\n
#fefefe<\/div>\n
#425d94<\/div>\n
#0999e1<\/div>\n
#bcbcbd<\/div>\n<\/div>\n
\n
Blue Zodiac<\/div>\n
White<\/div>\n
Chambray<\/div>\n
Cerulean<\/div>\n
French Gray<\/div>\n<\/div>\n

 <\/p>\n

37. T.co<\/h2>\n

 <\/p>\n

\n
#eeeeee<\/div>\n
#5ba0bf<\/div>\n
#27425e<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
Gallery<\/div>\n
Fountain Blue<\/div>\n
Rhino<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

38. Porn555.com (NSFW)<\/h2>\n

 <\/p>\n

\n
#2c2728<\/div>\n
#fefefe<\/div>\n
#a3a1a1<\/div>\n
#9f1010<\/div>\n
<\/div>\n<\/div>\n
\n
Mine Shaft<\/div>\n
White<\/div>\n
Silver Chalice<\/div>\n
Tamarillo<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

39. Microsoft.com<\/h2>\n

 <\/p>\n

\n
#a1a1a0<\/div>\n
#6c6c6c<\/div>\n
#020202<\/div>\n
#0067b8<\/div>\n
<\/div>\n<\/div>\n
\n
Star Dust<\/div>\n
Dove Gray<\/div>\n
Black<\/div>\n
Allports<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

40. Ebay.com*<\/h2>\n

 <\/p>\n

\n
#afafaf<\/div>\n
#020b1b<\/div>\n
#6c6c6c<\/div>\n
#013579<\/div>\n
#fdee76<\/div>\n<\/div>\n
\n
Silver Chalice<\/div>\n
Blue Charcoal<\/div>\n
Dove Gray<\/div>\n
Regal Blue<\/div>\n
Marigold Yellow<\/div>\n<\/div>\n

 <\/p>\n

41. Tribunnews.com<\/h2>\n

 <\/p>\n

\n
#ededed<\/div>\n
#0c75bb<\/div>\n
#2c2729<\/div>\n
#b0afaf<\/div>\n
#6d6c6a<\/div>\n<\/div>\n
\n
Gallery<\/div>\n
Denim<\/div>\n
Thunder<\/div>\n
Silver Chalice<\/div>\n
Ironside Gray<\/div>\n<\/div>\n

 <\/p>\n

42. Microsoftonline.com<\/h2>\n

We’re not sure why this is a top 50 website. The domain doesn’t resolve. Perhaps this domain is accessed a lot and therefore registers a high amount of traffic.<\/p>\n

43. Imdb.com<\/h2>\n

 <\/p>\n

\n
#020202<\/div>\n
#adbdc9<\/div>\n
#5f86a0<\/div>\n
#c78439<\/div>\n
#fad569<\/div>\n<\/div>\n
\n
Black<\/div>\n
Heather<\/div>\n
Horizon<\/div>\n
Copper<\/div>\n
Goldenrod<\/div>\n<\/div>\n

 <\/p>\n

44. Livejasmin.com (NSFW)<\/h2>\n

 <\/p>\n

\n
#4e0000<\/div>\n
#cb0102<\/div>\n
#d77979<\/div>\n
#fbbd02<\/div>\n
#e5c9c8<\/div>\n<\/div>\n
\n
Temptress<\/div>\n
Guardsman Red<\/div>\n
NYC Pink<\/div>\n
Amber<\/div>\n
Dust Storm<\/div>\n<\/div>\n

 <\/p>\n

45. Naver.com<\/h2>\n

 <\/p>\n

\n
#bcbcbc<\/div>\n
#01c639<\/div>\n
#515e78<\/div>\n
#5ec684<\/div>\n
#282829<\/div>\n<\/div>\n
\n
Silver<\/div>\n
Malachite<\/div>\n
Blue Bayoux<\/div>\n
Emerald<\/div>\n
Shark<\/div>\n<\/div>\n

 <\/p>\n

46. Amazon.co.jp<\/h2>\n

 <\/p>\n

\n
#202d3e<\/div>\n
#afafaf<\/div>\n
#6c6c6d<\/div>\n
#01a9e2<\/div>\n
#fbbb6b<\/div>\n<\/div>\n
\n
Ebony Clay<\/div>\n
Silver Chalice<\/div>\n
Mid Gray<\/div>\n
Cerulean<\/div>\n
Rajah<\/div>\n<\/div>\n

 <\/p>\n

47. Xvideos.com (NSFW)<\/h2>\n

 <\/p>\n

\n
#d0d0d0<\/div>\n
#949494<\/div>\n
#010101<\/div>\n
#4f4f4f<\/div>\n
#dc2501<\/div>\n<\/div>\n
\n
Alto<\/div>\n
Dusty Gray<\/div>\n
Black<\/div>\n
Emperor<\/div>\n
Grenadier<\/div>\n<\/div>\n

 <\/p>\n

48. Github.com<\/h2>\n

 <\/p>\n

\n
#22272b<\/div>\n
#aeafaf<\/div>\n
#fc8234<\/div>\n
#2cbc51<\/div>\n
#0267d8<\/div>\n<\/div>\n
\n
Shark<\/div>\n
Edward<\/div>\n
Crusta<\/div>\n
Jungle Green<\/div>\n
Science Blue<\/div>\n<\/div>\n

 <\/p>\n

49. Msn.com<\/h2>\n

 <\/p>\n

\n
#f3f3f3<\/div>\n
#0179d8<\/div>\n
#afafaf<\/div>\n
#6a6a69<\/div>\n
#0d0d0e<\/div>\n<\/div>\n
\n
Concrete<\/div>\n
Lochmara<\/div>\n
Silver Chalice<\/div>\n
Storm Dust<\/div>\n
Woodsmoke<\/div>\n<\/div>\n

 <\/p>\n

50. Stackoverflow.com<\/h2>\n

 <\/p>\n

\n
#fefffe<\/div>\n
#3b4044<\/div>\n
#0f7af3<\/div>\n
#bcbcbc<\/div>\n
#e49e60<\/div>\n<\/div>\n
\n
Sugar Cane<\/div>\n
Mako<\/div>\n
Azure Radiance<\/div>\n
Silver<\/div>\n
Porsche<\/div>\n<\/div>\n

 <\/p>\n

Conclusions<\/h2>\n

It appears that the top 50 websites tend to use colors conservatively. The most likely rationale is it’s a safe bet. Wild or overly colorful palettes can draw the eye in many different directions and possibly hurt conversions. There also seems to be a trend for some organizations to push towards a black and white palette. We noticed that many luxury brands went this direction over the past few years. Again, it’s safe and it makes a brand look well established. <\/p>\n

Finally, a lot of sites based in China are heavy on the red right now because of Chinese New Years.<\/p>\n

But Safe is Boring!<\/h2>\n

What websites do you like? Who does color the best? Please let us know in the comments below!<\/p>\n

*Color palette based on about page.
\n**Color palette based on official brand guidelines.<\/p>\n

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Get Smarter With Your Marketing \u2014 In Just 5 Minutes a Month<\/h2>\n

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