{"id":174,"date":"2017-02-12T02:47:22","date_gmt":"2017-02-12T02:47:22","guid":{"rendered":"http:\/\/judinc.com\/blog\/?p=174"},"modified":"2026-01-03T02:19:29","modified_gmt":"2026-01-03T02:19:29","slug":"who-can-i-hire-to-write-my-ads","status":"publish","type":"post","link":"https:\/\/judinc.com\/blog\/who-can-i-hire-to-write-my-ads\/","title":{"rendered":"Who Can I Hire To Write My Ads?"},"content":{"rendered":"
Coming up with advertisement copy can be daunting.<\/p>\n
And sometimes it’s best to let the pros help out.<\/p>\n
If writing just isn’t your thing, that’s totally acceptable. That’s why outsourcing work exists :).<\/p>\n
Judicious Inc. Can Help!<\/h2>\n
We’re a team of professional copywriters. We can help you with any or all of your copywriting needs. We can handle:<\/p>\n
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Billboards<\/li>\n
Bus bench \/ stop ads<\/li>\n
Display ads<\/li>\n
Pay-per-click ads<\/li>\n
Print ads<\/li>\n<\/ul>\n
Contact us using the form below, and we can get started with your campaign.<\/p>\n
[contact-form-7 id=”195″ title=”Get In Touch”]<\/p>\n
Here Are Some Tips To Writing Great Ads<\/h2>\n
If you want to put on your copywriting hat, then let’s go over a few tips on how to write the best ads.<\/p>\n
1. Use Your Customers’ Language<\/h3>\n
The words that come out of your customers’ mouths are the golden ticket to great advertisement copy.<\/p>\n
Simply because those are the words they use to think about the value your offer provides.<\/p>\n
As people operating from inside a business, we have our narrow-minded perspective on how we think about our product and service offers. We also have specific language we use to communicate our products and services. And of course, our customers have their own way.<\/p>\n
Our way stinks.<\/em><\/strong><\/p>\n
This is where jargon comes from. Or worse, industry acronyms. In a few instances, industry speak can be effective if you’re selling to a specific audience that talks your talk. But most often, it’s the worst way to go about it.<\/p>\n
So how do you find out what words and language your customers use?<\/p>\n
Well, there are a few ways to extract this language:<\/p>\n
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Record conversations with your best customers<\/strong>. You can conduct customer interviews. The language used during those interviews are golden. It’s worth dedicating a few two weeks of time to do intensive customer interviews. Record these interviews while jotting down key terms that come out of their mouth.<\/li>\n
After the customer has paid, ask why they decided to do business with you<\/strong>. This is a critical moment and it can result in some amazing data. This technique works amazingly well after online transactions have been completed.<\/li>\n
Open-Answer Surveys<\/strong>. These are faster than doing customer interviews. We only recommend this option if doing customer interviews is impossible. Which is rarely the case. However, it’s important to collect open-form responses so you can actually see the language they use.<\/li>\n
![\"google](\"http:\/\/judinc.com\/blog\/wp-content\/uploads\/2017\/02\/google-search-console-search-analytics-customer-keywords.png\")
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