“FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?

Free as in no cost?

Free as in freedom?

Free as in no value?

The word “free” can elicit many different emotions. And we all know emotions play a huge role in marketing. So, is using the word “free” in your marketing campaigns dangerous? Or can it be genius? Continue reading “FREE” — Is It Genius or Terrible to Use This Word in Your Marketing Campaigns?